2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Dec 2023
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ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Samyang Foods, Huawei, Shaoxing municipal government
164.8
164.4
118
2
MSL
Technology Client
136.3
136.3
121
3
5
IDC Creations ProductionLuxury StudioGoods Client
79.9
79.9
71
4
3
BBDO
78.2
78.2
38
72.8
72.8
25
67.6
67.6
56
57.8
57.8
38
51.5
51.5
17
47.8
47.8
23
42.4
42.4
23
32.6
32.6
4
25.1
25.1
24
24.1
24.1
9
20.9
20.9
7
RANK THIS MONTH
RANK LAST MONTH
1
1
2
5
4
6
7
7
6
8
10
AGENCY
Shiseido - Aupres, BEA
Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, Beiersdorf AG Project, Cathay Prodigious Pacific Airways Ltd Project, EGO, Yonghui, Huawei, Xiaomi VMLY&R Project Publicis Worldwide
9
8
Grey Group
10
12
Digitas
11
9
Wieden & Kennedy
BMW China Services Ltd. Project Banilaco Project, Daehong Communications Inc Project, MLB Huawei China Project, Huawei China Project, Tsingtao Project Casio G Shock, Chobani, Moncler BASF SE Project, Cathay Pacific Airways Ltd Project, Danone Sanofi Project, General Motors, Universal Beijing Project YILI GROUP Project, ALIBABA, DeRUCCI Project
RECENT LOSSES
12
14
Saatchi & Saatchi
13
11
McCann WorldGroup
14
13
Havas Worldwide
15
15
Wiredcraft
FMCG Client
14.6
14.6
15
16
17
G4 Advertising
Technology Client
10.1
10.1
10
17
16
Leo Burnett
FMCG Client
8.8
8.8
7
18
18
MetaDesign
Auto Client
8.2
8.2
10
19
19
R/GA
Bacardi, Unity
2.6
2.6
2
20
20
TBWA
BMW
2.6
2.6
1
2023 (Jan-Dec):
945.2
626
2022 (Jan-Dec):
1,038.8
565
YoY Comparison:
-9.0%
10.8%
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Dec 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
Wavemaker
3
3
EssenceMediacom
4
4
Zenith
FMCG Client
AGENCY
RECENT WINS Lamsoon, CNOOC Project, Blackmore Project, Godiva, Snow ROBAM IMC (Planning), Prada, Lixiang, Fotile Project, Feihe (Social) Club Med, Liby Household, Breitling Luxury
5
5
Carat
Mengniu, Amore Pacific, Tourism and Events Queensland, Stokke
6
13
Starcom
Harry Winston, BMW Arla, Hearts on Fire Project , Sinopharm Project, Universal La Prairie, VF Corporation, Kenvue (J&J Consumer Health)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
265.2
265.2
25
199.6
199.6
20
141.6
20
93.6
93.6
6
87.2
87.2
5
85.5
85.5
4
20.9
20.9
5
16.1
16.1
5
ESTIMATED YTD WIN REVENUE (RMB ￥m)
148.2
RECENT LOSSES
La Prairie
7
6
Initiative
8
11
OMD
9
7
dentsu X
Tencent IEG, Casetify, Shiseido FTS
15.2
15.2
3
10
8
Digitas
Danone Nutricia Early Life Nutrition Project, Fortrea Pharmaceutical
13.4
13.4
13
11
9
Havas Media
Yili - DMP
11.7
11.7
1
12
10
Spark Foundry
Weilong Foods
10.7
10.7
2
13
12
PHD
BOGNER
6.5
6.5
1
14
14
iProspect
Remy Cointreau
4.0
4.0
1
15
15
Universal McCann
-2.4
0
2023 (Jan-Dec):
969.1
111
2022 (Jan-Dec):
702.3
136
YoY Comparison:
38.0%
-18.4%
2023 Creative & Media (Jan-Dec)
1,914.2
737
2022 Creative & Media (Jan-Dec)
1,741.1
701
YoY Comparison:
9.9%
5.1%
0.0
VF Corporation
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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