2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Dec 2023
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Samyang Foods, Huawei, Shaoxing municipal government
164.8
164.4
118
2
MSL
Technology Client
136.3
136.3
121
3
5
IDC Creations ProductionLuxury StudioGoods Client
79.9
79.9
71
4
3
BBDO
78.2
78.2
38
72.8
72.8
25
67.6
67.6
56
57.8
57.8
38
51.5
51.5
17
47.8
47.8
23
42.4
42.4
23
32.6
32.6
4
25.1
25.1
24
24.1
24.1
9
20.9
20.9
7
RANK THIS MONTH
RANK LAST MONTH
1
1
2
5
4
6
7
7
6
8
10
AGENCY
Shiseido - Aupres, BEA
Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, Beiersdorf AG Project, Cathay Prodigious Pacific Airways Ltd Project, EGO, Yonghui, Huawei, Xiaomi VMLY&R Project Publicis Worldwide
9
8
Grey Group
10
12
Digitas
11
9
Wieden & Kennedy
BMW China Services Ltd. Project Banilaco Project, Daehong Communications Inc Project, MLB Huawei China Project, Huawei China Project, Tsingtao Project Casio G Shock, Chobani, Moncler BASF SE Project, Cathay Pacific Airways Ltd Project, Danone Sanofi Project, General Motors, Universal Beijing Project YILI GROUP Project, ALIBABA, DeRUCCI Project
RECENT LOSSES
12
14
Saatchi & Saatchi
13
11
McCann WorldGroup
14
13
Havas Worldwide
15
15
Wiredcraft
FMCG Client
14.6
14.6
15
16
17
G4 Advertising
Technology Client
10.1
10.1
10
17
16
Leo Burnett
FMCG Client
8.8
8.8
7
18
18
MetaDesign
Auto Client
8.2
8.2
10
19
19
R/GA
Bacardi, Unity
2.6
2.6
2
20
20
TBWA
BMW
2.6
2.6
1
2023 (Jan-Dec):
945.2
626
2022 (Jan-Dec):
1,038.8
565
YoY Comparison:
-9.0%
10.8%