2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2023 NO.OF WINS
75.5
17
45.4
45.4
136
Edf France Project, Nors Portugal Project, Ageas Portugal Project
53.5
43.0
151
Accenture Song
PEUGEOT Global
30.0
29.5
1
6
IPG Health
Pfizer Global
25.0
25.0
1
5
McCann Worldgroup
Durex Europe, IKEA (Branding) Global
31.0
24.3
2
21.8
21.8
28
21.1
21.1
101
20.4
20.4
9
18.2
18.2
65
16.9
16.6
74
14.8
14.8
61
15.1
14.6
92
ESTIMATED YTD WIN REVENUE (USD $ m)
Adam&Eve
Amazon Europe, SharkNinja UK Project, Savills UK, Halifax UK, BT Business UK, Eurostar Europe
82.4
4
Publicis Worldwide
Mercedes-Benz Group AG Czech Republic Project, Accor Group France Project, MBDA France
3
2
Havas Worldwide
4
3
5 6
RANK LAST MONTH
1
1
2
AGENCY
Federal Office for Foreign Affairs Germany Speedy France Project, La Francaise des Jeux France Project Clairol Global, Allwyn UK, Primark Global Subway Franchise World Headquarters Germany, John Lewis PLC UK, Ovo Energy Ltd. UK PIF Saudi Arabia, European Commission Belgium Project, Hayel Saeed Anam Group UK Project Novartis Holding AG Poland, OSHO United Arab Emirates, United Homeware Company - nice United Arab Emirates Project Modon UAE, Aldar Corporate Retainer UAE, Great British Food UAE Project
RECENT LOSSES
John Lewis Partnership UK
7
7
VMLY&R
8
12
Epsilon
9
8
VCCP
10
11
Saatchi & Saatchi
11
9
Ogilvy
12
14
Digitas
13
10
M&C Saatchi Group
14
18
Leo Burnett
Allwyn UK, Puma Turkey
22.6
13.9
64
13.5
13.5
72
14.0
13.1
1
11.8
11.6
99
11.2
10.9
5
10.0
5
8.0
40
2023 (Jan-Dec):
496.8
1,254
2022 (Jan-Dec):
465.1
1,468
YoY Comparison:
6.8%
-14.6%
15
19
MSL
HYUNDAI MOTOR COMPANY Italy, Micys Company S.p.A. Italy, Hisense Group Company Limited Italy
16
13
Serviceplan
Lufthansa Airlines Global
17
15
Dentsu
18
16
19
17
20
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
RANK THIS MONTH
22
Xplus S.A. Poland Project, Pure Gym Limited UK Project, Spectrum Brands Romania S.R.L. Romania Wunderman Thompson ALDI Spain, Bauli Group Italy Wieden & Kennedy
Samsung Watch 6 UK, Candy Crush EMEA, Laneige Global
10.4
Prodigious
Swiss International Air Lines AG Switzerland, Philip Morris International Inc. UK Project, Philip Morris International Inc. Germany Project
8.0
Intuit Quickbooks UK