2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2023 NO.OF WINS
75.5
17
45.4
45.4
136
Edf France Project, Nors Portugal Project, Ageas Portugal Project
53.5
43.0
151
Accenture Song
PEUGEOT Global
30.0
29.5
1
6
IPG Health
Pfizer Global
25.0
25.0
1
5
McCann Worldgroup
Durex Europe, IKEA (Branding) Global
31.0
24.3
2
21.8
21.8
28
21.1
21.1
101
20.4
20.4
9
18.2
18.2
65
16.9
16.6
74
14.8
14.8
61
15.1
14.6
92
ESTIMATED YTD WIN REVENUE (USD $ m)
Adam&Eve
Amazon Europe, SharkNinja UK Project, Savills UK, Halifax UK, BT Business UK, Eurostar Europe
82.4
4
Publicis Worldwide
Mercedes-Benz Group AG Czech Republic Project, Accor Group France Project, MBDA France
3
2
Havas Worldwide
4
3
5 6
RANK LAST MONTH
1
1
2
AGENCY
Federal Office for Foreign Affairs Germany Speedy France Project, La Francaise des Jeux France Project Clairol Global, Allwyn UK, Primark Global Subway Franchise World Headquarters Germany, John Lewis PLC UK, Ovo Energy Ltd. UK PIF Saudi Arabia, European Commission Belgium Project, Hayel Saeed Anam Group UK Project Novartis Holding AG Poland, OSHO United Arab Emirates, United Homeware Company - nice United Arab Emirates Project Modon UAE, Aldar Corporate Retainer UAE, Great British Food UAE Project
RECENT LOSSES
John Lewis Partnership UK
7
7
VMLY&R
8
12
Epsilon
9
8
VCCP
10
11
Saatchi & Saatchi
11
9
Ogilvy
12
14
Digitas
13
10
M&C Saatchi Group
14
18
Leo Burnett
Allwyn UK, Puma Turkey
22.6
13.9
64
13.5
13.5
72
14.0
13.1
1
11.8
11.6
99
11.2
10.9
5
10.0
5
8.0
40
2023 (Jan-Dec):
496.8
1,254
2022 (Jan-Dec):
465.1
1,468
YoY Comparison:
6.8%
-14.6%
15
19
MSL
HYUNDAI MOTOR COMPANY Italy, Micys Company S.p.A. Italy, Hisense Group Company Limited Italy
16
13
Serviceplan
Lufthansa Airlines Global
17
15
Dentsu
18
16
19
17
20
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
RANK THIS MONTH
22
Xplus S.A. Poland Project, Pure Gym Limited UK Project, Spectrum Brands Romania S.R.L. Romania Wunderman Thompson ALDI Spain, Bauli Group Italy Wieden & Kennedy
Samsung Watch 6 UK, Candy Crush EMEA, Laneige Global
10.4
Prodigious
Swiss International Air Lines AG Switzerland, Philip Morris International Inc. UK Project, Philip Morris International Inc. Germany Project
8.0
Intuit Quickbooks UK
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
WPP(OpenMind)
RECENT WINS
NestléEurope LIDL Slovakia, Estonia, Latvia, Malta, Germany, Portugal and Poland Buying, Die Post Switzerland, European Payment Initiative France Asahi Group Holdings Italy, AS Watson Lithuania Ministerio de Igualdad Spain, Divita Srl Italy, Appliances Recycling Sole Shareholder Co. S.A. Greece Hugo Boss France, Lidl Spain, Europcar Mobility Group France Amplifon Italy, Albert (Ahold Delhaize) Czech Republic, Grupa Zywiec (Heineken) Poland Glovo Italy, Funky Pigeon UK, Avolta (Dufry) UK AmRest Czech Republic, Monzo Bank Limited UK, Itabus Italy Orange Slovakia, Revolut Hungary, UHU HELLAS Greece
2
4
Havas Media
3
2
OMD
4
3
Wavemaker
5
5
iProspect
6
7
Carat
7
8
Zenith
8
6
PHD
9
9
EssenceMediacom
10
12
Starcom
PUIG Germany, Puig Italy, Allegro Poland
11
11
Dentsu X
12
10
Brainlabs
13
13
Spark Foundry
14
14
Universal McCann
15
15
Publicis Media
16
16
Digitas
17
17
Croud
18
18
Hearts & Science
19
19
20
20
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
50.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
50.0
1
43.2
Paypal Europe
36.4
87
35.2
Clas Ohlson Sweden
34.1
54
37.9
Netflix UK
29.8
178
29.4
57
24.1
47
19.6
119
29.8 24.8
Hennig-Olsen Norway
20.4 19.6
Fortum Sweden / Norway / Finland
18.6
42
29.0
Allianz p.l.c. Ireland Ireland
13.9
94
14.5
13.4
55
Euronics Italy, Dr.Max - ČESKÁ LÉKÁ RNA Czech Republic, Ecosystem France
11.7
11.1
32
Dreamies (Mars Petcare) Germany, France, UK Influencer Project
8.2
8.2
9
7.5
7.5
48
Henkel Poland, Laboratoires Pierre Fabre Belgium, STADA Arzneimittel Germany Fidelity International UK, General Mills Global Akindgroup Sweden, E.on Sweden SEO TUI Deutschland GmbH Germany Project, Biologische Heilmittel Heel GmbH Germany Project, Innomotics GmbH Germany Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK Jaguar Land Rover (JLR) Global
7.0
Venetis Greece
5.6
3
31.9
NestléEurope
5.4
46
4.2
4.2
23
4.2
4.2
4
3.7
3.6
2
Performics
DIM SAS France, Feu Vert Spain Project, CEWE Spain Project
2.5
2.5
25
Mediahub
HubSpot UK, Esprit Global
2.1
1.6
2
2023 (Jan-Dec):
325.0
1,189
2022 (Jan-Dec):
350.5
904
YoY Comparison:
-7.3%
31.5%
2023 Creative & Media (Jan-Dec):
821.8
2,443
2022 Creative & Media (Jan-Dec):
815.6
2,372
YoY Comparison:
0.8%
3.0%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI.
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