2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Dec 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wieden & Kennedy
Aeromexico Mexico, Pepsi LatAm, Delta Latam LatAm
11.5
11.5
10
1
IPG Health
Pfizer Global
10.0
10.0
1
3
3
McCann Worldgroup
IKEA (Branding) Global
7.0
7.0
1
4
8
Grey Group
5.6
5.6
18
5
9
Publicis Worldwide
5.1
5.1
17
6
4
Havas Worldwide
4.9
4.9
11
7
5
MullenLowe Group
3.7
3.7
32
8
7
Dentsu
3.5
3.5
15
9
6
VMLY&R
3.5
3.5
4
10
10
Digitas
MGI SAF SA Peru
2.8
2.8
7
11
14
Sapient.AG2
Unimed Brazil Project
2.8
2.8
11
12
11
Leo Burnett
FMCG Brazil Client
2.6
2.6
10
Toyota Servicio Mexico, Toyota Supra Mexico
2.5
2.5
23
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
AB InBev - Pilsen Argentina Project, Arca Toni Ecuador, Charles Darwin Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina Kwai Brazil Project, CCU Argentina Project Petrobras Paraguay, TECATE Honduras Project, Pilgrim'S Pride KLM Royal Dutch Airlines Brazil Project, Little Caeser Enterprises Telefónica Mexico, The Coca Cola Company Mexico Project
RECENT LOSSES
13
12
M&C Saatchi Group
14
13
Wunderman Thompson KFC communication agency Brazil
2.0
2.0
2
15
17
Arc
Pizza Hut Brazil Project
1.7
1.7
8
16
15
R/GA
Galicia Seguro Argentina，Banco Safra BRAZIL, Gatorade Latam
1.5
1.5
16
17
16
MSL
Technology Client
1.5
1.5
9
18
19
DPZ&T
L'Oreal SA Brazil
1.2
1.2
4
19
18
FCB
Google Brazil
1.0
1.0
1
20
20
Prodigious
FMCG Client Colombia
1.0
1.0
4
2023 (Jan-Dec):
74.94
214
2022 (Jan-Dec):
28.9
101
YoY Comparison:
158.9%
111.9%