www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ December 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Cera C-cure Thailand Project, The Economist Hongkong Project, Watson Thailand Project
96.34
SPC Ardmona Australia Projects
88.47
2
2
McCann WorldGroup
LINE Thailand, Piramal Healthcare India, SAP Thailand Project
65.36
Cigna Insurance Thailand
63.14
3
3
DDB
Honma Golf Korea, Huawei India, GHD New Zealand
62.87
Jyothy Laboratories Projects
54.30
4
4
TBWA
Black Yak Korea, Pocari Taiwan Project, Castrol Indonesia Project
37.31
Shinyoung Wacoal Korea
34.83
5
5
JWT
Microsoft Korea Project, Hyundai Pharm Korea, Seoul Milk Korea, Goibibo India
33.44
Pizza Hut India
27.09
6
6
Leo Burnett
Galaxy(Grand Waldo) Greater China, Motivation Taiwan Project, VP Bank Vietnam Project
27.34
Tata Chemicals India
24.22
7
7
Y&R
Revlon Regional Project, Sermsuk Thailand, DBS Singapore Project
27.89
Zydus Wellness India
23.67
8
8
Saatchi & Saatchi
Mamee Double Decker Malaysia, PLI Malaysia Digital, Union Pay China
24.31
Mondelez Biscuit Brands Singapore
16.28
9
9
Lowe
FWD Life Insurance Thailand Project, Bioprotec Malaysia Project
15.20
LIC Housing Finance India
13.57
10
10
Grey Group
Xiaomi China Project, Abbott Laboratories Hong Kong Project
14.18
Godiva Japan Project
13.12
11
11
BBDO
BDO Unibank Philippines, Shinyoung Wacoal Korea, Cigna Insurance Thailand
16.45
SingTel Singapore
11.52
12
13
Dentsu
Yamaha Vietnam Project, Astra Honda Motor Indonesia Project, Novo Nordisk Indonesia Project
13.84
SM City North Edsa Philippines
10.48
13
12
BBH
DSP BlackRock Mutual Fund India, Ikea Malaysia and Singapore
9.90
Rediff.com India
6.54
14
14
Publicis
SCA Malaysia, Audi Singapore, Friesland Campina Thailand
8.86
AXA Direct Korea
3.61
15
15
DraftFCB
Yang Sheng Tang China Project, Shanghai Pudong Development Bank China Project, Tanduay Distillers Philippines Project
4.67
BMW India
1.95
16
16
SapientNitro
Microsoft China Project, McLaren P1 China
0.80
17
17
Iris
adidas Regional
1.00
18
18
Wieden & Kennedy
19
19
Havas Worldwide
Del Monte India, Paramount Cosmetics India
0.85
20
20
Bates
ASUS Global, General Insurance Council India, Relaxa Indonesia
3.52
21
21
M&C Saatchi
One Piece Australia Digital, Bank of Singapore Singapore
1.91
AGENCY
RECENT WINS
RECENT LOSSES
0.80
Audi Singapore
0.00
0.70
0.00
Kakao Talk Malaysia
(0.23)
(0.56)
David Jones Australia
(1.91)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ December 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
2
2
OMD
3
3
Havas Media
4
7
5
AGENCY
RECENT WINS Carlsberg China, Reckitt Benckiser Regional, Mengniu China (Planning), Henkel Australia Dong Feng Peugeot Citroen China, Theme Parks Capital Australia, Google Taiwan Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
38.06
Apollo Tyres Global
32.72
42.78
SONY VAIO Vietnam
28.40
Seagate APAC, Tourism Malaysia Regional, Parmigiani Watch China
18.57
Abbott Nutrition Singapore
17.29
Universal McCann
Uni-President China, Samsung India, Telekom Malaysia, Lego Australia,
24.83
Inoherb China
17.18
4
Carat
Black & White Milk (Social) Hong Kong, Astro (digital) Malaysia
16.91
Mitsubishi Electric Twaiwan
15.55
6
5
Initiative
Krungsri Bank Thailand, Coca-Cola Thailand Digital
15.34
7
6
MEC
Colgate China Digital, Abbott Singapore, Hotels.com Japan
17.14
Henkel Australia
13.62
8
9
PHD
Fererro Australia & New Zealand, Hasbro Singapore
12.24
Simple Singapore
11.72
9
10
Dentsu Media
Yamaha Vietnam Project, MetLife Korea Project, LG Taiwan
12.30
Mondomobile Thailand
10.16
10
8
Starcom MediaVest
AB InBev China, Wanglaoji China, Mega We Care Vietnam
19.80
Samsung India
7.87
11
11
Mindshare
Apollo Tyres Global, GSK Regional, Origin Energy Australia
18.82
LG Taiwan
6.98
12
12
Vizeum
My E.G. Malaysia, KOBO India Project, Fitness First Malaysia
6.40
Bloomberg TV India
5.50
13
13
MediaCom
Siemens Global, Coca-Cola Australia, Inoherb China
14.95
AB InBev China
5.34
14
14
Maxus
Unicharm Vietnam, Ruchi Soya India, Mortgage Choice Australia
6.66
Uni-President China
2.31
15.09
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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