www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ December 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Pfizer Project, The Economist Project, Pizza Hut Project
5.22
4.45
2
2
DDB
Fonterra Project, Canon Project, HK Land Project
2.27
2.27
3
3
JWT
K11 Concepts Mall, VF Hong Kong, FrieslandCampina
1.83
1.83
4
4
Leo Burnett
Galaxy(Grand Waldo), Shun Hing Group Proejct, Pfizer Harmonet
2.41
1.41
5
6
Grey Group
Nan Fung Project, Wellcome
0.96
0.96
6
7
Y&R
Revlon Project
0.92
0.92
7
5
McCann WorldGroup
Sino Group Project, Social Central Project
1.63
0.88
8
8
TBWA
Infiniti Hong Kong Project, The Rise Project, AIA
0.51
0.51
9
9
Publicis
0.36
0.36
10
10
Lowe
Garuda Indonesia Global
0.20
0.20
11
11
DraftFCB
Canon Project, Hong Kong Housing Society, ICBC Project
0.13
0.13
12
12
Saatchi & Saatchi
0.12
0.12
13
13
M&C Saatchi
0.10
0.10
14
14
Dentsu
0.06
0.06
15
15
BBDO
0.01
0.01
16=
16=
Bates
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
AGENCY
RECENT WINS
British Council
Starbucks Corporation Project
RECENT LOSSES