www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ December 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Pfizer Project, The Economist Project, Pizza Hut Project
5.22
4.45
2
2
DDB
Fonterra Project, Canon Project, HK Land Project
2.27
2.27
3
3
JWT
K11 Concepts Mall, VF Hong Kong, FrieslandCampina
1.83
1.83
4
4
Leo Burnett
Galaxy(Grand Waldo), Shun Hing Group Proejct, Pfizer Harmonet
2.41
1.41
5
6
Grey Group
Nan Fung Project, Wellcome
0.96
0.96
6
7
Y&R
Revlon Project
0.92
0.92
7
5
McCann WorldGroup
Sino Group Project, Social Central Project
1.63
0.88
8
8
TBWA
Infiniti Hong Kong Project, The Rise Project, AIA
0.51
0.51
9
9
Publicis
0.36
0.36
10
10
Lowe
Garuda Indonesia Global
0.20
0.20
11
11
DraftFCB
Canon Project, Hong Kong Housing Society, ICBC Project
0.13
0.13
12
12
Saatchi & Saatchi
0.12
0.12
13
13
M&C Saatchi
0.10
0.10
14
14
Dentsu
0.06
0.06
15
15
BBDO
0.01
0.01
16=
16=
Bates
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
AGENCY
RECENT WINS
British Council
Starbucks Corporation Project
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ December 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
Carlsberg, Warner Bros. Pictures, Roadshow Project
4.94
Fonterra
4.44
2
2
Carat
Black & White Milk (Social), Hong Kong Land (Search)
3.75
ETRADE Securities
2.87
3
3
Dentsu Media
Ministry of Tourism, Otsuka Pharmaceutical, ASUS, Asahi
1.41
1.41
4
4
PHD
Office of the Ombudsman, President Pharmaceutical, Golden Resources
1.05
1.05
5
5
MediaCom
Hong Kong Broadband Network, VW, Air Seychelles
1.05
0.95
6
6
Havas Media
Seagate, Audemars Piguet (Digital)
0.90
0.90
7
7
ZenithOptimedia
DBS, Clarins, Tourism New Zealand Digital
1.01
0.88
8
8
Vizeum
0.64
0.64
9
9
Initiative
Smartone, Pimco Project, Peninsula Project
0.32
0.32
10
11
MEC
The North Face Project
0.04
0.04
11
10
Maxus
Pandora Digital, British Council Digital
0.51
12
12
Universal McCann
Coca-Cola Project
0.39
13
13
Mindshare
ITV, Taobao China Holding Limited, Modern Media Project
1.08
Cheung Kong Holdings
(0.25)
14
14
Starcom MediaVest
Garuda Indonesia Global
0.11
Warner Bros. Pictures
(1.90)
AGENCY
RECENT WINS
RECENT LOSSES
Otsuka Pharmaceutical
0.02
(0.13)
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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