www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ December 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mudra DDB
Crompton Greaves Project, Huawei, Colgate Sensitive Project
1231.34
Jyothy Laboratories-Maxo Mosquito Project
1207.70
2
2
Ogilvy
Macrotech Constructions Project, Best Foods, Strand Life Sciences
579.24
Star Plus
569.59
3
3
JWT
Goibibo, Rotary International Project, Indiana Textile Mills Project
320.33
CII Project
247.69
4
4
McCann WorldGroup
Piramal Healthcare, A R Rahaman Project, KMB Estates
231.84
Population Services International Project
219.90
5
5
Leo Burnett
IDFC Mutual Fund, Axis Bank Project, Birla Sunlife Mutual Fund Project
235.24
Tata Chemicals
186.99
6
6
Lowe
Finolex, Kerala Co-operative Milk Marketing Federation India
187.22
LIC Housing Finance
181.92
7
7
RK Swamy BBDO
Tourism Australia
77.20
77.20
8
8
Dentsu
TVS Project, Ajinomoto Project, MRF
69.58
69.58
9
9
Law and Kenneth
48.25
48.25
10
10
TBWA
Hyundai Motor, Panasonic Mobiles Project, Triveni Group Project
58.87
Style Spa
44.39
11
13
Grey Group India
Coca-Cola Project, Vilasrao Deshmukh Foundation Project, Adani Twonship & Real Estate Project
82.51
SpiceJet
43.91
12
14
Rediffusion Y&R
Toyota Kirloskar Project, Shiseido Project, Club Mahindra Project
52.35
Zydus Wellness
37.88
13
11
Havas Worldwide
Del Monte
41.01
Allergan
37.39
14
12
Bates 141
15
15
Contract Advertising
16
16
BBH
17=
17=
M&C Saatchi
0.00
0.00
17=
17=
Percept
0.00
0.00
17=
17=
Iris
0.00
0.00
17=
17=
Wieden & Kennedy
0.00
0.00
17=
17=
Madison Creative
0.00
0.00
22
22
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
Olympic Laminates
(11.58)
23
23
DraftFCB
HCL Technologies, M.M Publications, Prabhat Film Company
45.36
BMW Project
(18.82)
24
24
Saatchi & Saatchi
0.00
Experion
(48.25)
AGENCY
RECENT WINS
RECENT LOSSES
39.08
35.46
Zydus Wellness, Star Plus
33.78
21.29
DSP BlackRock Mutual Fund
24.13
Rediff.com
14.48
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ December 2013
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
5
Lodestar Universal
Federal Bank, Santoor
347.40
347.40
2
3
Maxus
Ruchi Soya, L'Oreal, Unitech, HCL Technologies, Prabhat
268.51
268.51
3
1
Lintas Media Group
Samsung, Reckitt Benckiser, India Power, Maruti Suzuki Project
263.93
263.93
4
4
OMD
Carlsberg, Lifecell, Caratlane, Franke Faber
252.11
Marvel
206.27
5
8
Carat
SCA Hygiene, Indian Navy
182.18
Luxottica
172.53
6
6
Havas Media
Seagate, Bloomberg TV, Dupont, Halonix
193.97
DBS Bank Digital
150.54
7
7
Madison Media
Homeshop18, Maxx Mobiles, Ruchi Soya
185.76
8
10
ZenithOptimedia
HP SEM, OCM Suitings, Airtel Digital, EasyDay(Walmart) Digital
127.86
Unitech
98.91
9
9
Mindshare
All India Congress, Swiss Air, Natraj Oil Mills
179.72
PepsiCo(Digital)
97.69
10
11
MediaCom
Bookmytable.in, Mars Wrigley
11
2
Starcom MediaVest
Tata Motors Digital. DBS Bank Digital. Reliance General Insurance Project
12
12
Dentsu Media
kurlon, Indian Army
13
13
PHD
14
14
MEC
15=
15
TME
0.00
0.00
15=
16
Allied Media
0.00
0.00
17
17
Vizeum
AGENCY
RECENT WINS
Marvel, General Electric , Malyala Manorama Group
KOBO Project, REFCO Home Finance
RECENT LOSSES
120.14
89.26
262.96
89.26
Samsung
55.49
53.46
53.46
24.13
24.13
144.75
17.61
Dupont
Bloomberg TV
21.71
(20.99)
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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