www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ December 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Fitness First Project, Kakao Talk, Sunway Velocity
3.23
3.23
2
2
McCann WorldGroup
Petronas Project, Sime Darby Project, Sime Darby Project
2.07
2.07
3
4
Dentsu
Sharp Project, Bridgestone, Mandom, Hitachi, Rafale malaysia
1.73
1.73
4
5
Y&R
Revlon Project, CIMB Investment Bank, Sime Darby Motor Division
1.33
1.33
5
3
Ogilvy
Jambatan Kedua Project, Lafarge Cement Project, Securities Commission Malaysia
1.20
1.20
6
9
Saatchi & Saatchi
Petronas Lubricants International, Mamee Projects
1.17
0.87
7
6=
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.82
0.82
8
6=
BBH
Ikea
0.80
0.80
9
8
Leo Burnett
Inbisco, Vitality Boost
1.47
10
10
TBWA
Jotun Project, Lee Kum Kee, Great Eastern Life Assurance
0.60
0.60
11
11
Grey Group
AmbiPur Project, Touch 'n Go Project
0.64
0.56
12
12
DraftFCB
Nissan Project
0.40
0.40
13
13
Bates
ASUS Global
0.30
0.30
14
14
Publicis
SCA, Ayamas Project
0.10
0.10
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
BBDO
0.00
0.00
17
17
JWT
0.29
(0.61)
18
18
Havas Worldwide
AGENCY
RECENT WINS
STB
0.00
RECENT LOSSES
Petronas Dagangan
Kakao Talk
0.65
(1.00)