www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ December 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Fitness First Project, Kakao Talk, Sunway Velocity
3.23
3.23
2
2
McCann WorldGroup
Petronas Project, Sime Darby Project, Sime Darby Project
2.07
2.07
3
4
Dentsu
Sharp Project, Bridgestone, Mandom, Hitachi, Rafale malaysia
1.73
1.73
4
5
Y&R
Revlon Project, CIMB Investment Bank, Sime Darby Motor Division
1.33
1.33
5
3
Ogilvy
Jambatan Kedua Project, Lafarge Cement Project, Securities Commission Malaysia
1.20
1.20
6
9
Saatchi & Saatchi
Petronas Lubricants International, Mamee Projects
1.17
0.87
7
6=
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.82
0.82
8
6=
BBH
Ikea
0.80
0.80
9
8
Leo Burnett
Inbisco, Vitality Boost
1.47
10
10
TBWA
Jotun Project, Lee Kum Kee, Great Eastern Life Assurance
0.60
0.60
11
11
Grey Group
AmbiPur Project, Touch 'n Go Project
0.64
0.56
12
12
DraftFCB
Nissan Project
0.40
0.40
13
13
Bates
ASUS Global
0.30
0.30
14
14
Publicis
SCA, Ayamas Project
0.10
0.10
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
BBDO
0.00
0.00
17
17
JWT
0.29
(0.61)
18
18
Havas Worldwide
AGENCY
RECENT WINS
STB
0.00
RECENT LOSSES
Petronas Dagangan
Kakao Talk
0.65
(1.00)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ December 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Universal McCann
Telekom Malaysia, Innershine, Money Gram Project, Brand Worth
2.20
2
1
Starcom MediaVest
Kao Malaysia, Taobao, Skyscanner
2.03
1.41
3
2
ZenithOptimedia
HP SEM, Mayora-Biscuits, Clarins
1.73
1.23
4
4
Havas Media
Seagate, Mundi Pharma
0.90
0.90
5
5
Initiative
Reckitt Benckiser, Season Fruit Tea, Daia Project
0.88
0.88
6
6=
MediaCom
Fonterra
0.78
7
6=
Mindshare
GSK Regional
0.70
0.70
8
8
Vizeum
My E.G. ,Fitness First, The Association of Banks in Malaysia
0.65
0.65
9
9
Maxus
Tesco, Bank Negara
0.64
0.64
10
10
Dentsu
Sharp Roxy Sales Project, Elegantology Gallery & Restaurant
0.58
0.58
11
11
PHD
Carlsberg, Nexus, Poh Kong, Transitions Lens
0.55
0.55
12
14
OMD
Hasbro, Reading University,
2.00
Hershey's Asia Pacific
0.32
14
13
Carat
Astro (digital), Sime Darby Sunrise, Sony Mobile Digital
0.83
HBO
0.20
13
12
MEC
Sony Electronics, Hungrygowhere, Sayfashion.com.my
0.32
Henkel
0.08
AGENCY
RECENT WINS
RECENT LOSSES
Burberry
Mundi Pharma
2.04
0.70
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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