www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand/ December 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Fitness First, Pandora, Purina, Department of Finance Project
2.29
2
2
BBDO
Tourism Australia
1.60
1.60
3
5
Y&R
The Co-operative Bank, Cityfitness, Karicare Project
1.54
1.54
4
3
DDB
GHD, Salmat, Fonterra Project
1.80
5
4
JWT
Trade me, Nib, Sacred Hill Wines
1.31
1.31
6
6
Saatchi & Saatchi
Sovereign Insurance, Telecom - Skinny, Porirua City Council
0.17
0.17
7
7
TBWA
ANZ Internet Banking Project, Trade Me Project, APN Project
0.26
2degrees
0.12
8
8
DraftFCB
Flight Centre, Tegel Foods, Salvation Army Project, Paper Plus Group
0.38
APN Project
0.04
9=
9=
Grey Group
0.00
0.00
9=
9=
Leo Burnett
0.00
0.00
9=
9=
Publicis
0.00
0.00
9=
9=
Havas Worldwide
0.00
0.00
9=
9=
McCann WorldGroup
0.00
0.00
9=
9=
Lowe
0.00
0.00
9=
9=
M&C Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Pernod Ricard
George Weston Foods
2.27
1.47
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand/ December 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
Hasbro, Diocesan School for Girls, Constellation Wines
2.37
2.37
2
3
PHD
Fererro, Avis Budget Group, AA Finance Project
1.64
1.64
3
2
Carat
Dick Smith Electronics, Spotlight Retail Group
0.92
0.92
4
4
MEC
NZ Government
0.41
Avis Budget Group
0.37
5
10
ZenithOptimedia
Reckitt Benckiser, Palmer's
0.47
Motorcorp
0.32
6
5
MediaCom
1Cover Insurance, Pharmacare
0.25
0.25
7
6
Starcom MediaVest
Europcar Digital
0.10
0.10
8=
7=
MPG
0.00
0.00
8=
7=
Mindshare
0.00
0.00
8=
7=
Universal McCann
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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