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CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ December 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
EPSON Printers Project, Bayer HealthCare Project, Allergan Project
11.77
11.77
2
JWT
Changi Airport Group, STB, Samsonite
5.49
5.48
3
3
TBWA
Mondelez biscuit brands, Timberland, Lixil Project, Starcount Project
4.23
4.23
4
4
McCann WorldGroup
La Mer Project, UFS Unilever Food Solution Project, Ferrero Project
3.44
Line Corporation
3.44
5
5
DDB
StarHub.com Project, Keppel Land, StarHub Site Revamp
2.90
Tourism Australia Global
2.90
6
6
Dentsu
Panasonic Project, Bridgestone Project, Capitamalls Asia Project
1.77
1.47
7
7
Grey Group
Malaysia Dairy Industries digital, Sentosa Development, Workplace Safety and Health Council Project
1.00
1.00
8
17
Y&R
DBS Project, Parkway Hospitals Project, WATATAWA Project
1.45
Bank of Singapore
0.85
9
8
Iris
adidas
1.00
Audi
0.70
10
9
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
11
10
Bates
ASUS Global
0.34
0.34
12
12
Publicis
Audi, Robinsons
0.35
13
13
Lowe
Kirin Project, Garuda Indonesia Global
0.21
14
11
Saatchi & Saatchi
Institute of Technical Education, Scoot, Star Cruises Project
1.10
15=
14=
Leo Burnett
Twinings
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
15=
14=
DraftFCB
0.00
0.00
18
18
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
19
19
BBDO
Daimler AfterSales, Banyan Tree
3.30
SingTel
(0.70)
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Burger King
0.24
0.21
Mondelez biscuit brands
0.15
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MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ December 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MEC
Abbott Nutrition, STB, United International Pictures
2.73
CITI Bank
2.58
2
ZenithOptimedia
HP SEM, Clarins, Allgreen Buying, Byron & Co
2.39
Motor Image Subaru
2.08
3
3
Initiative
Reckitt Benckiser, MTM Skincare, Wisma Atria
1.40
4
4
OMD
Carlsberg, Workforce Development Agency, Ecco Singapore Project
2.62
Hershey's Asia Pacific
1.30
5
5
MediaCom
Fonterra
1.30
Mundi Pharma
1.28
6
7
PHD
Hasbro, Inbisco
1.08
7
6
Universal McCann
BS Group, Zalora, ACCA Project
1.09
Burberry
0.92
8
8
Havas Media
Seagate, JTB
1.51
Abbott Nutrition
0.68
9
14
0.79
CAG
0.59
10
9
11
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Carat
RECENT LOSSES
1.40
1.07
Starcom MediaVest
Spotify, Taobao, Skyscanner
0.67
0.42
10
Dentsu Media
ANA
0.37
0.37
12=
11=
Vizeum
Burberry
0.17
0.17
12=
11=
Maxus
Red Bull Project
0.21
0.17
14
13
Mindshare
GSK Asia Pacific, Dyson
1.05
Tan Chong Motor
0.15
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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