www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ Feb 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Y&R
Commonwealth Bank Project, Somerset Regional Council, Kellogg's
2.42
2.42
2
1
Ogilvy
G.H.Mumm, News Limited Project，IBM Project
1.88
1.88
3
4=
DDB
Telstra Awards, Opera Australia, Sustagen Project
1.65
1.65
4
2
McCann WorldGroup
Digisocial, Department of Health and Gambling
1.40
1.40
5
4=
Lowe
Office of Road Safety
1.00
1.00
6
4=
Leo Burnett
Peters Ice Cream
0.30
0.30
7=
4=
M&C Saatchi
0.00
0.00
7=
4=
Clemenger BBDO
0.00
0.00
7=
4=
Grey Group
0.00
0.00
7=
4=
JWT
0.00
0.00
7=
4=
SapientNitro
0.00
0.00
7=
4=
Saatchi & Saatchi
0.00
0.00
7=
4=
Iris
0.00
0.00
7=
4=
Dentsu
0.00
0.00
7=
4=
Havas Worldwide
0.00
0.00
7=
4=
The Monkeys
0.00
0.00
7=
4=
BMF
0.00
0.00
7=
4=
Host
0.00
0.00
7=
4=
DraftFCB
0.00
0.00
20
4=
Publicis
0.00
Peters Ice Cream
(0.30)
21
22
TBWA
0.12
Pernod Ricard
(0.49)
22
4=
Droga5
0.00
Telstra Awards
(0.75)
AGENCY
RECENT WINS
HotelClub Project, GYG Project, Telstra Project
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ Feb 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
7
Carat
Danone and Murray Goulburn, Marriner Theatre, Victory Motorcycles
1.12
2
1
IKON
Clinique, Estee Lauder, Bing Lee
1.05
3
3
MEC
4
4
Initiative
5
2
ZenithOptimedia
6
8=
7=
5
7=
AGENCY
RECENT WINS
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m) 1.12
iNova
0.90
0.84
0.84
Manheim Auctions, Brownes Dairy, iNova
0.52
0.52
Hooroo, Lactalis Jindi
0.43
0.43
0.41
0.41
Mitchells
Vizeum
Oakley Apparel division, Australian Health Management Group
0.19
0.19
8=
PHD
BSH, Lifestyle Community
0.19
0.19
9=
8=
Universal McCann
0.00
0.00
9=
8=
Mindshare
0.00
0.00
9=
8=
Maxus
0.00
0.00
9=
8=
Havas Media
0.00
0.00
13
6
MediaCom
0.69
MyBudget Digital
(0.09)
14
14
OMD
MyBudget Digital
0.04
Brownes Dairy
(0.26)
15
15
Starcom MediaVest
Europcar Digital
0.20
(0.38)
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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