www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Feb 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Verisign, Johnson Fitness, Kraft Foods
22.46
2
3
Ogilvy
Mastercard, Jiayuan Project, Magic Pharma
22.02
3
2
Saatchi & Saatchi
Mazda CX-7 and Mazda 6, Swire Cold Storage Project
19.53
19.53
4
5
Publicis
Buick LaCrosse, HTC, JDB Kunlun Mountains
17.33
17.33
5
6=
BBH
Qoros Global
15.75
15.75
6
4
Leo Burnett
BMW Greater China
11.34
11.34
7
10
Grey Group
Mengniu Telunsu, Sony Handycam Project, Yoya Project
7.28
7.28
8
6=
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
9
11=
DDB
Bentley Project, Bayer
5.20
5.20
10
11=
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
11
8
Y&R
CGB Project
1.89
1.89
12
9
Dentsu
Yili Products Digital
1.26
1.26
13
11=
TBWA
Bosch
0.47
0.47
14=
11=
BBDO
0.00
0.00
14=
11=
JWT
0.00
0.00
14=
11=
Wieden & Kennedy
0.00
0.00
14=
11=
M&C Saatchi
0.00
0.00
14=
11=
WE
0.00
0.00
14=
11=
Iris
0.00
0.00
14=
11=
Havas Worldwide
0.00
0.00
14=
11=
Bates
0.00
0.00
22
11=
DraftFCB
AGENCY
RECENT WINS
JunLeBao
2.52
RECENT LOSSES
22.46
Johnson Fitness
Mengniu Telunsu
21.39
(2.52)