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CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ Feb 2013
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2
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Ogilvy
Invisalign Project, Novartis Project, Boehringer Ingelheim Project
1.07
1.07
8=
Grey Group
Wellcome
0.75
0.75
3
1
Leo Burnett
Pfizer Harmonet, BMW Greater China
0.70
0.70
4
8=
DDB
Henderson, Bayer Regional
0.58
0.58
5
3
Lowe
Garuda Indonesia Global
0.20
0.20
6=
5=
DraftFCB
Hong Kong Housing Society, Luxury Property Development
0.10
0.10
6=
5=
M&C Saatchi
British Council
0.10
0.10
8
7
0.04
0.04
9
8=
BBDO
0.01
0.01
10=
8=
Y&R
0.00
0.00
10=
8=
TBWA
0.00
0.00
10=
8=
JWT
0.00
0.00
10=
8=
Saatchi & Saatchi
0.00
0.00
10=
8=
Dentsu
0.00
0.00
10=
8=
Bates
0.00
0.00
10=
8=
Havas Worldwide
0.00
0.00
17
4
McCann WorldGroup
0.15
Publicis
Starbucks Corporation Project
Wellcome
(0.60)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ Feb 2013
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1
Carat
2
4
MediaCom
3
2
4
3
5=
5=
5=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.76
0.76
Air Seychelles, Boehringer Ingelheim Tradjenta, Hong Kong Housing Authority
0.62
0.62
PHD
Golden Resources, KK Box
0.37
0.37
Starcom MediaVest
Garuda Indonesia Global
0.10
0.10
MEC
0.00
0.00
5=
Dentsu Media
0.00
0.00
5=
5=
ZenithOptimedia
0.00
0.00
5=
5=
Universal McCann
0.00
0.00
5=
5=
Havas Media
0.00
0.00
5=
5=
Initiative
0.00
0.00
5=
12
Maxus
13
13
Mindshare
0.00
14
5=
OMD
0.00
Venetian Macao,
0.15
PepsiCo
0.00
(0.25)
Fonterra
(0.50)
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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