www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ Feb 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Kohler, H & R Johnson, Mahindra & Mahindra
2
4=
Mudra DDB
NPR, Bayer Regional, Simplex Infrastructures
35.46
35.46
3
10=
JWT
SpiceJet
24.13
24.13
4
2
Lowe
22.68
22.68
5
8
McCann WorldGroup
Nation Today Project, Philips CRM
21.47
21.47
6
3
Leo Burnett
Kolte Patil
16.89
16.89
7
10=
Contract Advertising
Star Plus
14.48
14.48
8
10=
Dentsu
Suntory Narang, Max Healthcare
5.21
5.21
9
4=
Rediffusion Y&R
Abbott Digene
4.83
4.83
10
6
TBWA
Nissan Datsun
12.06
11
7
Publicis + Publicis Ambiance
Ariisto Realtors, KUL
1.93
1.93
12
9
Bates 141
IRDA
0.48
0.48
13=
10=
M&C Saatchi
0.00
0.00
13=
10=
Percept
0.00
0.00
13=
10=
Saatchi & Saatchi
0.00
0.00
13=
10=
Law and Kenneth
0.00
0.00
13=
10=
BBH
0.00
0.00
13=
10=
RK Swamy BBDO
0.00
0.00
13=
10=
Havas Worldwide
0.00
0.00
13=
10=
Iris
0.00
0.00
13=
10=
Wieden & Kennedy
0.00
0.00
13=
10=
Madison Creative
0.00
0.00
23
24
DraftFCB
0.00
Abbott Digene
24
10=
Grey Group India
0.00
SpiceJet
AGENCY
RECENT WINS
137.75
RECENT LOSSES
Star Plus
Style Spa
123.28
2.41
(4.83)
(24.13)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ Feb 2013 ESTIMATED OVERALL YTD REVENUE (Crore)
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
Lintas Media Group
Canvera, Greenply Laminates, John Deere Tractors
125.45
125.45
7=
Havas Media
Voltas, Amway, Wonder Cement
75.27
75.27
3
1
MediaCom
Mars Wrigley
67.55
67.55
4
3
OMD
Adlabs Imagica, Luxottica, TTK Healthcare
55.49
55.49
5
7=
Maxus
Tata Tea
51.15
51.15
6
7=
Lodestar Universal
Santoor
24.13
24.13
7
5
Carat
Tzinga, Mosons Extractions, Hector Beverages
31.85
8
6
Mindshare
Apollo Hospitals
4.83
4.83
9
7=
Dentsu Media
Suntory Narang
2.80
2.80
10=
7=
PHD
0.00
0.00
10=
7=
ZenithOptimedia
0.00
0.00
10=
7=
Starcom MediaVest
0.00
0.00
10=
7=
TME
0.00
0.00
10=
7=
Allied Media
0.00
0.00
15
17
Vizeum
0.00
16
7=
Madison Media
Ruchi Soya
31.36
17
4
MEC
Bluestone
9.65
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
RECENT LOSSES
Luxottica
TTK Healthcare
22.20
(9.65)
(19.78)
Ruchi Soya
(21.71)
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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