www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ Feb 2013
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
4.65
4.65
4=
TBWA
0.38
0.38
3
4=
Y&R
Honda Motor
0.30
0.30
4
2
Ogilvy
Kameda Seika, JTB
0.23
0.23
5
3
Leo Burnett
Scoot Airlines
0.15
0.15
6
4=
DDB
Takeda
0.01
0.01
7=
4=
BBDO
0.00
0.00
7=
4=
JWT
0.00
0.00
7=
4=
M&C Saatchi
0.00
0.00
7=
4=
Wieden & Kennedy
0.00
0.00
7=
4=
Publicis
0.00
0.00
7=
4=
Havas Worldwide
0.00
0.00
7=
4=
Saatchi & Saatchi
0.00
0.00
7=
4=
Bates
0.00
0.00
7=
4=
Lowe
0.00
0.00
7=
4=
Grey Group
0.00
0.00
7=
4=
DraftFCB
0.00
0.00
7=
4=
Dentsu
0.00
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ Feb 2013
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2=
2=
2=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
1.20
1.20
MEC
0.00
0.00
2=
Mindshare
0.00
0.00
2=
2=
Carat
0.00
0.00
2=
2=
MPG
0.00
0.00
2=
2=
MediaCom
0.00
0.00
2=
2=
OMD
0.00
0.00
2=
2=
PHD
0.00
0.00
2=
2=
ZenithOptimedia
0.00
0.00
2=
2=
Starcom MediaVest
0.00
0.00
Universal McCann
JNJ Regional
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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