www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ Feb 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4=
TBWA
Showbox Mr.Go, The Body Shop Project,
1.77
1.77
2
3
Ogilvy
Pfizer, Jassen, Gilead Sciences
1.55
1.55
3
1
McCann WorldGroup
MasterCard Project, ShinYoung, Skechers
1.36
1.36
4
15
DDB
J&J Medical Project, Theall, Monami Project
0.90
0.83
5
-
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
6
2
Lowe
Garuda Indonesia Global
0.20
0.20
7
4=
Grey Group
Philips Project
0.04
0.04
8=
4=
Leo Burnett
0.00
0.00
8=
4=
Y&R
0.00
0.00
8=
4=
DraftFCB
0.00
0.00
8=
4=
Havas Worldwide
0.00
0.00
8=
4=
BBDO
0.00
0.00
8=
4=
Publicis
0.00
0.00
8=
4=
Saatchi & Saatchi
0.00
0.00
8=
4=
Bates
0.00
0.00
8=
4=
JWT
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ Feb 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Universal McCann
Coca-Cola Project, Skechers, KFC
0.25
0.25
3=
Dentsu Media
Yogiyo Project, AutoWorld Project
0.15
0.15
3
3=
ZenithOptimedia
Siemens
0.10
0.10
4
2
Carat
SK Telecom Digital, Seoul National University Hospital
0.06
0.06
5=
3=
OMD
0.00
0.00
5=
3=
PHD
0.00
0.00
5=
3=
MediaCom
0.00
0.00
5=
3=
Starcom MediaVest
0.00
0.00
5=
3=
MPG
0.00
0.00
5=
3=
Initiative
0.00
0.00
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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