www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Feb 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
DDB
Proton, HTC
1.10
1.10
6=
Ogilvy
Malakoff, Hibiscus Petroleum
0.34
0.34
3
2
Lowe
0.30
0.30
4
3
Dentsu
0.22
0.22
5
4
McCann WorldGroup
0.15
0.15
6
5
Saatchi & Saatchi
0.10
0.10
7
6=
Grey Group
0.04
0.04
8
6=
TBWA
0.03
0.03
9=
6=
Publicis
0.00
0.00
9=
6=
Y&R
0.00
0.00
9=
6=
Havas Worldwide
0.00
0.00
9=
6=
M&C Saatchi
0.00
0.00
9=
6=
DraftFCB
0.00
0.00
9=
6=
Bates
0.00
0.00
9=
6=
JWT
0.00
0.00
9=
6=
BBDO
0.00
0.00
17
17
Leo Burnett
0.02
Hitachi, Rafale malaysia
Durex
New Zealand Natural, iProperty Project, AAE Project
Proton
(0.78)