www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Feb 2013
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RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
DDB
Proton, HTC
1.10
1.10
6=
Ogilvy
Malakoff, Hibiscus Petroleum
0.34
0.34
3
2
Lowe
0.30
0.30
4
3
Dentsu
0.22
0.22
5
4
McCann WorldGroup
0.15
0.15
6
5
Saatchi & Saatchi
0.10
0.10
7
6=
Grey Group
0.04
0.04
8
6=
TBWA
0.03
0.03
9=
6=
Publicis
0.00
0.00
9=
6=
Y&R
0.00
0.00
9=
6=
Havas Worldwide
0.00
0.00
9=
6=
M&C Saatchi
0.00
0.00
9=
6=
DraftFCB
0.00
0.00
9=
6=
Bates
0.00
0.00
9=
6=
JWT
0.00
0.00
9=
6=
BBDO
0.00
0.00
17
17
Leo Burnett
0.02
Hitachi, Rafale malaysia
Durex
New Zealand Natural, iProperty Project, AAE Project
Proton
(0.78)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ Feb 2013
RANK THIS MONTH
RANK LAST MONTH
1
5=
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MediaCom
Fonterra
0.50
0.50
1
Universal McCann
Toyo Tire and Rubber, JNJ
0.45
0.45
3
2
Starcom MediaVest
Acer, Garuda Indonesia Global
0.75
0.38
4=
4
PHD
0.05
0.05
4=
5=
ZenithOptimedia
Hankook
0.05
0.05
6
5=
Vizeum
PT. Kaldu Sari Nabati, MyStarJob Network Sdn Bhd, Multimedia Development Corporation
0.03
0.03
7=
5=
Carat
Avillion Hotel Group Project
0.00
0.00
7=
5=
Mindshare
0.00
0.00
7=
5=
Initiative
0.00
0.00
7=
5=
MPG
0.00
0.00
7=
5=
Dentsu
0.00
0.00
7=
5=
MEC
0.00
0.00
7=
5=
Maxus
0.00
0.00
14
3
OMD
Genting Malaysia Berhad, Ginvera, Luxottica
0.72
Fonterra
(0.43)
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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