Feb 2013 new business league malaysia

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www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES

CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Feb 2013

1

RANK THIS MONTH

RANK LAST MONTH

1

1

2

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

ESTIMATED OVERALL YTD REVENUE (USD $m)

DDB

Proton, HTC

1.10

1.10

6=

Ogilvy

Malakoff, Hibiscus Petroleum

0.34

0.34

3

2

Lowe

0.30

0.30

4

3

Dentsu

0.22

0.22

5

4

McCann WorldGroup

0.15

0.15

6

5

Saatchi & Saatchi

0.10

0.10

7

6=

Grey Group

0.04

0.04

8

6=

TBWA

0.03

0.03

9=

6=

Publicis

0.00

0.00

9=

6=

Y&R

0.00

0.00

9=

6=

Havas Worldwide

0.00

0.00

9=

6=

M&C Saatchi

0.00

0.00

9=

6=

DraftFCB

0.00

0.00

9=

6=

Bates

0.00

0.00

9=

6=

JWT

0.00

0.00

9=

6=

BBDO

0.00

0.00

17

17

Leo Burnett

0.02

Hitachi, Rafale malaysia

Durex

New Zealand Natural, iProperty Project, AAE Project

Proton

(0.78)


www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES

MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ Feb 2013

RANK THIS MONTH

RANK LAST MONTH

1

5=

2

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

ESTIMATED OVERALL YTD REVENUE (USD $m)

MediaCom

Fonterra

0.50

0.50

1

Universal McCann

Toyo Tire and Rubber, JNJ

0.45

0.45

3

2

Starcom MediaVest

Acer, Garuda Indonesia Global

0.75

0.38

4=

4

PHD

0.05

0.05

4=

5=

ZenithOptimedia

Hankook

0.05

0.05

6

5=

Vizeum

PT. Kaldu Sari Nabati, MyStarJob Network Sdn Bhd, Multimedia Development Corporation

0.03

0.03

7=

5=

Carat

Avillion Hotel Group Project

0.00

0.00

7=

5=

Mindshare

0.00

0.00

7=

5=

Initiative

0.00

0.00

7=

5=

MPG

0.00

0.00

7=

5=

Dentsu

0.00

0.00

7=

5=

MEC

0.00

0.00

7=

5=

Maxus

0.00

0.00

14

3

OMD

Genting Malaysia Berhad, Ginvera, Luxottica

0.72

Fonterra

(0.43)

The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.

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