www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand/ Feb 2013
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RANK THIS MONTH
RANK LAST MONTH
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1
2
2=
3=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.05
0.05
Y&R
0.04
0.04
2=
DDB
0.00
0.00
3=
2=
Saatchi & Saatchi
0.00
0.00
3=
2=
BBDO
0.00
0.00
3=
2=
JWT
0.00
0.00
3=
2=
Grey Group
0.00
0.00
3=
2=
Leo Burnett
0.00
0.00
3=
2=
Publicis
0.00
0.00
3=
2=
Havas Worldwide
0.00
0.00
3=
2=
McCann WorldGroup
0.00
0.00
3=
2=
Lowe
0.00
0.00
3=
2=
Ogilvy
0.00
0.00
3=
2=
M&C Saatchi
0.00
0.00
3=
2=
TBWA
0.00
0.00
DraftFCB
Paper Plus Group
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand/ Feb 2013
RANK THIS MONTH
RANK LAST MONTH
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2=
OMD
2
2=
PHD
3
1
4=
2=
4=
AGENCY
RECENT WINS
Motorcorp, Dynamo Communications, Pacific Equities Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.34
0.34
0.19
0.19
0.10
0.10
Carat
0.00
0.00
2=
MEC
0.00
0.00
4=
2=
MediaCom
0.00
0.00
4=
2=
MPG
0.00
0.00
4=
2=
Mindshare
0.00
0.00
4=
2=
Universal McCann
0.00
0.00
10
2=
ZenithOptimedia
0.00
Starcom MediaVest
Europcar Digital
Motorcorp
(0.15)
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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