www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ Feb 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Nestle Cereals Project
1.63
1.63
2
1
Leo Burnett
Samsung, URC
0.65
0.65
3
6=
DDB
PLDT Telpad, Volkswagen, Bayer Regional
0.40
0.40
4
6=
TBWA
Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project, MCC Project
0.32
0.32
5
3
Ogilvy
AIM Project，Wyeth Philippines Project, Baker & McKenzie Project
0.28
0.28
6
6=
Grey Group
NUR Nissin Pasta Express, Migo TV Project, Pacific Eye and Laser Institute PR Project
0.17
0.17
7=
4
Publicis
Motortrade
0.05
0.05
7=
5
BBDO
YMPH, Monde Nissin Project
0.05
0.05
9=
6=
Lowe
0.00
0.00
9=
6=
Y&R
0.00
0.00
9=
6=
JWT
0.00
0.00
9=
6=
Havas Worldwide
0.00
0.00
9=
6=
Bates
0.00
0.00
9=
6=
Saatchi & Saatchi
0.00
0.00
9=
6=
M&C Saatchi
0.00
0.00
9=
6=
DraftFCB
0.00
0.00
17
6=
Dentsu
0.00
AGENCY
RECENT WINS
RECENT LOSSES
YMPH
(0.01)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ Feb 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
5
MediaCom
Fonterra, Rissa Hontiveros
0.54
0.54
2
1
Vizeum
Pag-IBIG Fund
0.50
0.50
3=
2
Universal McCann
JNJ
0.30
0.30
3=
3
Starcom MediaVest
Goldilocks, Yakult
0.30
0.30
5
8=
Carat
Max's Restaurant
0.15
0.15
6
8=
MEC
Ramon Magsaysay
0.04
0.04
7
6
Maxus
Bridgestone
0.02
0.02
8
7
ZenithOptimedia
Fitness First
0.03
9=
8=
MPG
0.00
0.00
9=
8=
PHD
0.00
0.00
9=
8=
Initiative
0.00
0.00
12
4
13
13
AGENCY
OMD
Mindshare
RECENT WINS
Ginebra San Miguel Project, SM Retail Affiliates, Watsons Philippines
RECENT LOSSES
Watsons Philippines
0.01
0.14
Fonterra
(0.37)
0.00
Goldilocks
(0.55)
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2