www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ Feb 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
4=
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Leo Burnett
LINE, BMW Greater China
0.80
0.80
2
DraftFCB
Heineken International
0.50
0.50
3
3
Ogilvy
Council of Agriculture Executive Yuan Project, Hotel Royal
0.34
0.34
4
1
DDB
Marukyo
0.30
0.30
5
4=
McCann WorldGroup
0.08
0.08
6=
4=
BBDO
0.00
0.00
6=
4=
JWT
0.00
0.00
6=
4=
TBWA
0.00
0.00
6=
4=
Bates
0.00
0.00
6=
4=
Havas Worldwide
0.00
0.00
6=
4=
Grey Group
0.00
0.00
6=
4=
Y&R
0.00
0.00
6=
4=
Publicis
0.00
0.00
6=
4=
Saatchi & Saatchi
0.00
0.00
15
4=
Lowe
0.00
(0.08)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ Feb 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MEC
StudyBank, Modena Motori Taiwan Ferrari and Maserati, GNC
0.33
0.33
2
ZenithOptimedia
YFY Paper, Oguma, Lih Pao Construction
0.20
0.20
3
3
Starcom MediaVest
Sofei, Garuda Indonesia Global
0.14
0.14
4
6=
Carat
Bureau of Labor Insurance Project
0.10
0.10
5
4
Initiative
Benesse
0.02
0.02
6=
6=
Mindshare
0.00
0.00
6=
6=
PHD
0.00
0.00
6=
6=
Vizeum
0.00
0.00
6=
6=
MPG
0.00
0.00
6=
6=
Universal McCann
0.00
0.00
6=
6=
Maxus
0.00
0.00
6=
6=
MediaCom
0.25
0.25
13
6=
Dentsu Media
0.00
(0.04)
14
5
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
OMD
Fonterra
Bao Meter
0.01
RECENT LOSSES
Fonterra
(0.24)
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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