2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Feb 2015
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RANK THIS MONTH
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1
McCann WorldGroup
2
4=
Ogilvy
3
4=
DDB
4
3
BBDO
5
6
Leo Burnett
6
2
Saatchi & Saatchi
7
9
JWT
8
12
Publicis
9
10
Dentsu
10
8
Grey Group
11
7
Lowe
12
14=
13
AGENCY
RECENT WINS Oppo Australia Project, Paytm India, HT Land Philippines, Biotique India Environmental Protection Department Hong Kong, EXIM Bank India, Mphasis Software India
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
20.8
Family Mart Taiwan
19.5
77
14.2
Dumex Thailand
12.9
49
15.3
Ruchi (Sunrich) India
12.8
58
11.3
FMCG Client
11.0
14
10.4
Anta Sportswear China
8.1
35
Bank of Melbourne Australia, Monteith's Cider Australia
8.0
Volkswagen (Import Car) China
7.9
5
Treasury Wines APAC, AIS Thailand, Kapal Aai China
7.7
VLCC India
6.2
28
6.9
Escorts India
6.1
62
6.3
FMCG Client
5.6
51
5.1
Dermatix Korea
4.5
13
Google India Project, Turkish Airlines(PR + Digital) India
5.3
ET Now India
4.3
24
TBWA
Dermatix Korea, Dongwon F&B Tuna Korea, Yakult Korea
3.4
D Samson & Sons Sri Lanka Project
3.3
26
20
M&C Saatchi
Kungfu Quick Service Resturant China, Indiahomes.com India
3.2
Optus Australia
2.2
6
14
19
Y&R
Dumex Thailand, Lavazza Australia Project, Beteasy Australia Project
3.9
AGL Energy Australia
1.9
16
15
11
Havas Worldwide
Toohey's Beer Australia
1.5
Finance Client
1.5
1
16
13
SapientNitro
Education Client
0.4
0.4
2
17=
14=
Bates
0.0
0.0
0
17=
14=
Wieden & Kennedy
0.0
0.0
0
17=
14=
Iris
0.0
0.0
0
20
18
FCB
0.0
Snap Deal(ATL) India
-0.3
0
21
21
BBH
0.0
Viber Media India
-3.1
0
104.7
467
Volkswagen Commercial Vehicles Australia, Twitter India, Hangju Korea Johnnie Walker Blue Label China, Viber Media India, Globe Telecoms Philippines Project Carlsberg Malaysia Project, Snap Deal (ATL) India, Pfizer Biotech Corporation Taiwan
Sunway Properties Malaysia,Tourism NT Australia, York Malaysia WINIX Korea Project, Family Mart Taiwan Project, Toyota Vietnam Project VLCC India, Epic Network India Digital Project, Hubtown India Digital Project
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Orient EuroPharma Taiwan
11.3
72
9.7
Transitions APAC
9.2
9
9.0
Dongfeng Yueda Kia China
5.8
17
5.9
Visit Britian Australia
5.6
20
6.1
Masan Vietnam
4.4
26
AIS Thailand(OOH), TongYang Mabic Korea, VIVO Indonesia
5.3
Sands(Digital) China
4.4
34
MEC
Hanergy China, Masan Vietnam, Formosa Optical Taiwan
2.0
2.0
8
9
Universal McCann
Mattel Japan, Cerebos Singapore, Disney Movie Taiwan
3.7
Kopiko Philippines
1.3
37
9
13
OMD
Asia Pacific Telecom Taiwan, Galaxy Entertainment Group China
2.9
Bose Australia
0.9
14
10
6
Vizeum
Transitions APAC, HDFC Bank India
5.3
Asia Pacific Telecom Taiwan
0.5
32
11
10
Initiative
0.6
Karmart Thailand
0.3
6
12
12
Mindshare
0.5
Bridgestone India
0.2
3
13
11
Starcom MediaVest
0.0
0
14
14
Maxus
-7.6
4
38.2
282
ESTIMATED YTD WIN REVENUE (USD $ m)
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1
3
Carat
SP Setia Malaysia, Columbia Asia Malaysia, Visit Britian Australia
11.3
2
1
PHD
Galaxy Entertainment Group Hong Kong, Central Group Thailand
3
2
Havas Media
4
7
MediaCom
5=
4
ZenithOptimedia
5=
5
Dentsu Media
7
8
8
AGENCY
RECENT WINS
Mercedes-Benz Vans Australia, Inter-Ikea Centre Group China, Mentholatum Singapore Bose Asia Pacific, Oishi Group Thailand, Deakin University Australia Siemens China, China Mobile(Digital) China, Biostime China
ME Bank Australia, Manulife Thailand PayUMoney India, La Trobe University Australia, Mos Burger Taiwan
RECENT LOSSES
0.0 Subaru Asia, Somany Tiles India, Greenlam industries India
1.2
Kopiko Philippines
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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