2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Feb 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.91
6.91
11
Oppo Project, Urban Growth Project, Rider Levett Bucknall
5.30
5.30
9
Saatchi & Saatchi
St George Banking Group, Bank of Melbourne, Monteith's Cider
5.00
5.00
4
4
JWT
Treasury Wine Estates
3.40
3.40
4
5
5
Havas Worldwide
Toohey's Beer
1.50
1.50
1
6
6
BBDO
William Hill
1.00
1.00
1
7
20
BMF
Sportsbet Project
2.00
Toohey's Beer
0.50
1
8
19
Y&R
Beteasy Project, Lavazza Project
2.40
AGL
0.40
11
9
7=
Publicis
Tourism NT, RSL Care Project
0.34
0.34
5
10
7=
Dentsu
Dr Oetker Project, Australian Rugby Union Project
0.08
0.08
2
11=
7=
Leo Burnett
0.00
0.00
0
11=
7=
SapientNitro
0.00
0.00
0
11=
7=
Grey Group
0.00
0.00
0
11=
7=
The Monkeys
0.00
0.00
0
11=
7=
TBWA
0.00
0.00
0
11=
7=
FCB
0.00
0.00
0
11=
7=
Iris
0.00
0.00
0
18
17
M&C Saatchi
19
7=
20
18
RANK THIS MONTH
RANK LAST MONTH
1
3
DDB
Volkswagen, Maxwell & Williams, Vic Health Promotion Foundation, Voctoriam Major Events Company
2
2
McCann WorldGroup
3
1
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.50
Optus
-0.50
1
Lowe
0.00
ET Now
-0.55
0
Ogilvy
0.00
Bank of Melbourne
-1.00
0
22.37
50
St Vinnies
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.75
4
1.5
1.46
16
World Vision, AKA UK, Simplot, Panasonic
1.4
1.38
9
PHD
SC Johnson(Planning), Unilever(Search)
0.8
0.75
2
7=
Havas Media
Mercedes-Benz Vans
0.7
0.65
2
6
5
Initiative
ME Bank
0.4
0.38
1
7
4
ZenithOptimedia
Members Own Health, Teachers Health Fund
0.3
0.25
2
8
7=
Mindshare
La Trobe University
0.2
0.15
1
9=
7=
Mitchells
0.0
0.00
0
9=
7=
MEC
0.0
0.00
0
9=
7=
Starcom MediaVest
0.0
0.00
0
12
6
OMD
Ateed, iiNet, Amazon’s ShopBop (Social)
1.2
Torrens University Project
-0.01
3
13
15
Universal McCann
Coca-Cola Amatil
1.0
World Vision
-0.56
1
14
14
Maxus
0.0
SC Johnson(Planning)
-0.75
0
15
13
IKON
0.0
RSPCA
-1.15
0
4.30
41
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
7=
MediaCom
Hartl Haus, Bose, News Corp
1.9
2
2
Carat
Mattel Australia, V8 Supercars, RSPCA, Medical Services Perth
3
1
Vizeum
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Visit Britian
Transitions
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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