2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Feb 2015
1
ESTIMATED OVERALL YTD REVENUE (RMB $m)
No.of Wins
59.50
25
38.75
38.75
10
Johnnie Walker Blue Label
34.32
34.32
4
Publicis
OPPO, Saky toothpaste, Tiger Beer, Hiseense Air Conditioner
21.50
21.50
12
4
Dentsu
HMCI Project
22.65
17.97
5
6
5
DDB
AO Smith Air Purifier, ManulifeSinoChem Project, Dr.Yu
16.23
16.23
4
7
9
Grey Group
Nike Project, ABI-Budweiser Project, Dell Project
7.02
7.02
3
8
10=
JWT
Treasury Wine, Kapal Aai
6.53
6.53
5
9
6
Leo Burnett
Uni-President Project
6.43
6.43
2
10
7=
Lowe
Anta Sportswear, Unilever Food Solutions Project, CFA
3.74
3.74
4
11
20
Saatchi & Saatchi
Acer
3.12
3.12
1
12=
7=
SapientNitro
Service Client
1.87
1.87
1
12=
10=
TBWA
Jaguar Land Rover Project
1.87
1.87
1
12=
10=
M&C Saatchi
Kungfu Quick Service Resturant
1.87
1.87
1
15=
10=
Y&R
0.00
0.00
0
15=
10=
FCB
0.00
0.00
0
15=
10=
Bates
0.00
0.00
0
15=
10=
Wieden & Kennedy
0.00
0.00
0
15=
10=
Iris
0.00
0.00
0
15=
10=
Havas Worldwide
0.00
0.00
0
21
21
BBH
0.00
-17.16
0
203.6
78
ESTIMATED YTD WIN REVENUE (RMB $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Bailian Group, Rio, Beko Appliances, PRSR Sunglass
64.19
2
3
Ogilvy
Shing Kong Place
3
2
BBDO
4
10=
5
AGENCY
RECENT WINS
RECENT LOSSES
Finance Client
FMCG Client
FMCG Client
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Feb 2015 ESTIMATED OVERALL YTD REVENUE (RMB $m)
No.of Wins
18.29
5
18.0
18.02
8
Beijing C.P. Egg, Siemens, China Mobile Digital
14.5
14.48
7
Dentsu Media
Toyota Project, China Bank Project, Suning Project
10.9
10.92
5
4
MEC
Hanergy(Strategy & Consulting), State Grid
6.9
6.86
2
6
5
PHD
SC Johnson(Planning), Unilever(Search)
6.7
5.77
2
7
8=
OMD
Tourism Victoria, Galaxy Entertainment Group
4.5
4.49
2
8
7
MediaCom
Hua Yin, Yao, GSK Digital, NBC Universal
4.4
4.42
6
9=
8=
Mindshare
0.0
0.00
0
9=
8=
Starcom MediaVest
0.0
0.00
0
9=
8=
Initiative
0.0
0.00
0
9=
8=
Universal McCann
0.0
0.00
0
13
8=
Maxus
0.9
SC Johnson(Planning)
-5.30
1
14
14
Vizeum
4.1
AXA Tianping Auto Insurance
-23.75
2
54.2
40
ESTIMATED YTD WIN REVENUE (RMB $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Havas Media
Inter-Ikea Centre Group, Giti Tyre, CIGNA & CMB
34.8
2
1
Carat
Shenzhen Satellite TV (Search), Sands China(Search), Friso(Search), Shiseido(Search)
3
6
ZenithOptimedia
4
3
5
AGENCY
RECENT WINS
Panasonic
RECENT LOSSES
Dongfeng Yueda Kia
Transitions
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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