2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Feb 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
18.4
18.4
1
MediaMarkt Germany
14.5
14.5
1
TLGG
MediaMarkt Germany
14.5
14.5
1
8
Saatchi & Saatchi
HomeAway.com Europe, Acer Europe
12.3
12.3
3
5
-
Rosapark
SFR Numericable France
10.0
10.0
1
6
2
Grey Group
Vodafone UK
8.1
8.1
1
7
13
JWT
Treasury Wine Estates Europe
6.3
6.3
2
8=
3
72andSunny
Axe / Lynx Europe
5.0
5.0
1
8=
4
Isobar
Carglass France
5.0
5.0
1
10
5
KesselsKramer
Aer Lingus Europe
4.0
4.0
1
11
6
Iris
Wickes UK
3.8
3.8
1
12
7
Wednesday
Galeries Lafayette France
3.0
3.0
1
13=
12
Y&R
BBC UK
2.0
2.0
1
13=
9
Forsman & Bodenfors
Thomas Cook Europe
2.0
2.0
1
13=
10
Jesus
Mikado Biscuits Europe
2.0
2.0
1
13=
11
Leagas Delaney
Kerrygold Butter Germany
2.0
2.0
1
13=
-
M&C Saatchi
JW Marriott Europe
2.0
2.0
1
18
-
CHI&Partners
Travelodge UK
1.5
1.5
1
19
-
BBDO
Barbie Europe
1.3
1.3
2
20
14
Dare
Ryanair UK
1.1
1.1
1
118.7
24
RANK THIS MONTH
RANK LAST MONTH
1
1
Bartle Bogle Hegarty
Tesco UK
2=
-
Hirschen Group
2=
-
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
27.1
25
9.0
9.0
3
CIC France
5.4
5.4
1
Vizeum
X5 Retail Group Russia, Agata Meble Poland, Match.com Regional, Tigota Italy
3.1
3.1
6
12
Mediacom
Hunkemoeller Germany, Abellio UK, ao.com Germany
3.1
1.8
22
6
5
Walker Media
Carphone Warehouse UK
1.6
1.6
1
7
6
The7Stars
Iceland UK
1.2
1.2
1
8
7
Carat
Mareven Food Russia, RautaKesko Russia, Luck.com Sweden, Linzmaster Russia
1.7
0.8
9
9
-
Boutique
Costcutter Supermarkets Group UK
0.3
0.3
1
10
13
MEC
0.0
RautaKesko Russia
-0.6
0
11
8=
ZenithOptimedia
0.0
Jazztel Spain
-1.5
0
12
14
Universal McCann
0.0
X5 Retail Group Russia
-1.5
0
13
15
OMD
0.0
Mareven Food Russia
-1.8
0
14
16
Maxus
0.0
SC Johnson Europe
-8.0
0
15
17
Initiative
0.0
CIC France
-9.8
0
16
8=
Mindshare
0.0
SFR Numericable France
-15.0
0
12.1
69
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Media
SFR Numericable France, Credit Mutuel France, Jazztel Spain
27.2
2
2
PHD
Zott Central and Eastern Europe, SC Johnson Europe, Unilever(Search) Europe
3
3
Arena
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
Ales Group France
Iceland UK
Nintendo Germany
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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