2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Feb 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
60.1
2
40.0
2
23.4
6
23.1
17
21.2
78
21.0
2
VLCC India
19.7
32
Dermatix Korea
18.6
15
18.4
1
15.8
59
14.5
14.5
1
MediaMarkt Germany
14.5
14.5
1
Publicis
Sunway Properties Malaysia, York Malaysia, OPPO China
10.9
10.7
64
-
AKQA
Delta Airlines(Digital) US
10.0
10.0
1
14=
-
Rosapark
SFR Numericable France
10.0
10.0
1
16
-
David & Goliath
Jack in the Box US Project, ZICO US
9.8
9.8
3
17
11
Leo Burnett
Allergan APAC, Snap Deal(ATL) India, Carlsberg Malaysia Project
10.6
9.3
36
18
9
Santy
Delta Air Line US, China Mist Iced Tea(Digital) US
8.2
8.2
2
19
-
Y&R
Investec South Africa, BBC UK TradeLink Australia Project
9.9
AGL Australia
6.4
23
20
-
M&C Saatchi
JW Marriott Global, St Vinnies Australia, Indiahomes.com India
7.2
Optus Australia(CRM)
6.2
6
360.9
352
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Wieden & Kennedy
Verizon US, KFC US
78.5
2
7
72andSunny
Axe / Lynx Global, Adidas US
40.0
3
6
Saatchi & Saatchi
SFR Numericable France, Acer Global, HomeAway.com Global
23.5
4
10
BBDO
5
5
McCann WorldGroup
6
2
R/GA
E*Trade(TV) US, mcdonald's UK
21.0
7
14
JWT
Mondelez-Philadelphia EU, USMC US
21.3
8
4
Grey Group
ABI-Budweiser China Project, Fox Sports Singapore Project
19.2
9
3
Bartle Bogle Hegarty
Tesco UK
18.4
10
8
DDB
Volkswagen Commercial&Passenger Vehicles Australia, Skoda Australia
18.3
11=
-
Hirschen Group
MediaMarkt Germany
11=
-
TLGG
13
15=
14=
AGENCY
RECENT WINS
Barbie Global, Mars Goodness Knows US, Johnnie Walker Blue Label China Oppo Australia Project, Urban Growth Australia Project, Paytm India
RECENT LOSSES
Tesco UK
FMCG Client
23.1
22.6
True Visionl Thailand
PepsiCo brands Indonesia
Escorts India
Anta Sportswear China
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
PHD
Central Group Thailand, Prefetti Van Melle India (digital)
44.2
Transitions Asia Pacific
43.7
10
2
Havas Media
SFR Numericable France, Jazztel Spain, Affinity Petcare France
43.5
Dongfeng Yueda Kia China
35.1
45
3
3
Carat
SP Setia Malaysia, Visit Britian Australia, Columbia Asia Malaysia
18.0
Nintendo Germany
17.0
83
4
4
Mediacom
Bose Asia Pacific, Procter & Gamble Israel, Oishi Group Thailand
14.6
Iceland UK
13.0
53
5
6
Arena
CIC France
5.4
5.4
1
6
7
Dentsu Media
AIS Thailand (OOH), TongYang Mabic Korea, VIVO Indonesia
5.4
Sands(Digital) China
4.5
35
7
5
Vizeum
Transitions Asia Pacific, HDFC Bank India, ChiYi eggs Taiwan
9.0
AXA Tianping Auto Insurance China
3.9
40
8
-
GDAD
Dongfeng Yueda Kia China
2.5
2.5
1
9
8
ZenithOptimedia
Siemens China, China Mobile (Digital), Biostime China
6.1
2.0
26
10
9
Walker Media
Carphone Warehouse UK
1.6
1.6
1
11
10
Doner
Highmark Health US
1.5
1.5
1
12
11=
MEC
Formosa Optical Taiwan, HK Disneyland (SEM) Hong Kong
2.0
1.4
8
13
11=
The7Stars
Iceland UK
1.2
1.2
1
14
13
iCrossing
Sunrun US
1.0
1.0
1
15=
14
Initiative
Papa John's Pizza US, Hotwire.com US, Manulife Thailand
10.6
0.5
9
15=
15=
Believe Advertising
Nad's US
0.5
0.5
1
15=
15=
Pitch
Haggen US
0.5
0.5
1
15=
-
Moosylvania and Sparkpr
STEAZ US
0.5
0.5
1
19=
-
Atomic 212
Torrens University Australia Project
0.3
0.3
1
19=
-
Boutique
Costcutter Supermarkets Group UK
0.3
0.3
1
136.4
320
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Molinos Argentina
RautaKesko Russia
CIC France
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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