2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Feb 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Hong Kong Integrated Oncology Centre Project, HKIOC Project, MCE social
3.80
3.80
19
1
DDB
FMCG Client
1.80
1.80
3
3
3
Leo Burnett
Allergan, Pfizer Project
0.45
0.45
2
4
5=
TBWA
Sotheby's, Live Nation
0.23
0.23
3
5
4
McCann WorldGroup
Pharmacy Client
0.03
0.03
3
6=
5=
JWT
0.00
0.00
0
6=
5=
SapientNitro
0.00
0.00
0
6=
5=
BBDO
0.00
0.00
0
6=
5=
Y&R
0.00
0.00
0
6=
5=
Saatchi & Saatchi
0.00
0.00
0
6=
5=
Lowe
0.00
0.00
0
6=
5=
Dentsu
0.00
0.00
0
6=
5=
Publicis
0.00
0.00
0
6=
5=
FCB
0.00
0.00
0
6=
5=
M&C Saatchi
0.00
0.00
0
6=
5=
Bates
0.00
0.00
0
6=
5=
Havas Worldwide
0.00
0.00
0
6=
5=
Grey Group
0.00
0.00
0
6.3
30
RANK THIS MONTH
RANK LAST MONTH
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2
2
AGENCY
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.54
6
0.83
5
0.6
0.62
12
Sands China Digital, Panasonic
0.6
0.58
2
MediaCom
Bose
0.1
0.10
1
4=
MEC
HK Disneyland(SEM)
0.0
0.04
1
7=
4=
Starcom MediaVest
0.0
0.00
0
7=
4=
OMD
0.0
0.00
0
7=
4=
Initiative
0.0
0.00
0
10
4=
Mindshare
0.0
Korea Strawberry(Research)
-0.04
0
11
4=
Havas Media
0.0
Subaru
-0.08
0
12
14
Maxus
Subaru
0.1
SC Johnson(Planning)
-0.18
1
13
13
Dentsu Media
China UnionPay Project
0.0
Sands China Digital
-0.48
1
14
12
ZenithOptimedia
0.0
Tempo
-0.93
0
2.0
29
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
4=
Carat
Finance Client
1.5
2
1
PHD
SCA Tempo and Vinda, Audemars Piguet, Tempo
0.9
3
3
Universal McCann
Coke(Social), Huggies Project,Nike Project, Lenovo Project
4
2
Vizeum
5
4=
6
AGENCY
RECENT WINS
RECENT LOSSES
Transitions
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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