2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Feb 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.3
2.3
6
PayPal LATAM, Under Armour Central America
2.0
2.0
2
Ogilvy
Paramount Pictures Brazil, KLM Brazil, CLX Brazil
1.8
1.8
3
-
Wunderman Buenos Aires
MetLife LATAM
1.0
1.0
1
4=
-
BBDO
Barbie LATAM
1.0
1.0
1
6
-
JWT
TeleféArgentina
0.8
0.8
2
7
-
Laboratorios Procaps Colombia, Harold Zea y Asociados Finamérica Colombia, Editorial Televisa Colombia
0.7
0.7
4
8=
-
Concept Media
Ledesma (Exito) Argentina
0.5
0.5
1
8=
-
Global Mind
LAN Colombia
0.5
0.5
1
8=
-
Talent
Suvinil (BASF) Brazil
0.5
0.5
1
11=
-
Cuko
Enjoy Conrad Uruguay
0.3
0.3
1
11=
-
Interactivity
FWTV Argentina
0.3
0.3
1
13
-
Leo Burnett
SBIBAE Brazil
0.2
0.2
1
11.9
25
RANK THIS MONTH
RANK LAST MONTH
1
-
Y&R
BIC LATAM, Turner Argentina, Alamaula.com Argentina
2
-
Latin3
3
-
4=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
8.5
8.5
2
5.1
5.1
6
Carat
0.0
0.0
0
3=
Vizeum
0.0
0.0
0
3=
3=
Dentsu Media
0.0
0.0
0
3=
3=
MEC
0.0
0.0
0
3=
3=
Initiative
0.0
0.0
0
3=
3=
Mitchell
0.0
0.0
0
3=
3=
Universal McCann
0.0
0.0
0
3=
3=
OMD
0.0
0.0
0
11
11
ZenithOptimedia
0.0
Molinos Argentina
-1.0
0
12
12
Havas Media
3.1
AB Inbev Mexico
-1.9
2
13
13
Mindshare
0.0
L'Oreal (Peru, Mexico, Argentina)
-2.9
0
14
14
Maxus
0.0
SC Johnson(Planning) LATAM
-8.0
0
-0.2
10
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
SC Johnson(Planning) LATAM, Unilever(Search) LATAM
2
2
Mediacom
AB Inbev Mexico, Molinos Argentina, Heel Columbia, Grupo Forte Peru
3=
3=
3=
AGENCY
RECENT WINS
Corona Chile, L'Oreal (Peru, Mexico, Argentina)
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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