2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Feb 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.42
1.42
10
Finance Client
0.38
0.38
1
Dentsu
Boon Siew Honda Project
0.11
0.11
3
4=
TBWA
Tohtonku(Nanowhite)
0.04
0.04
1
5
2
Lowe
Manufacture Client
0.38
0.00
2
6=
4=
Ogilvy
0.00
0.00
0
6=
4=
McCann WorldGroup
0.00
0.00
0
6=
4=
DDB
0.00
0.00
0
6=
4=
Saatchi & Saatchi
0.00
0.00
0
6=
4=
Grey Group
0.00
0.00
0
6=
4=
BBH
0.00
0.00
0
6=
4=
FCB
0.00
0.00
0
6=
4=
Bates
0.00
0.00
0
6=
4=
M&C Saatchi
0.00
0.00
0
6=
4=
BBDO
0.00
0.00
0
6=
4=
Havas Worldwide
0.00
0.00
0
17
4=
JWT
0.00
Carlsberg Project
-0.32
0
18
18
Leo Burnett
0.53
BMW Digital
-0.48
4
1.14
21
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis
Sunway Properties, Reckitt Benckiser Project, EON -JEEP
2
4=
Y&R
3
3
4
AGENCY
RECENT WINS
Carlsberg Regional Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.91
0.91
7
SC Johnson(Planning), Unilever(Search)
0.78
0.78
2
Universal McCann
Telekom Project, H&F Shoes Project
0.23
0.23
6
13
MediaCom
Find It, Bose, Celcom/SK Telecom
0.36
0.21
3
5
2
Vizeum
Panasonic, Merck,Sushi King, The Hour Glass, Troika, Huawei(Digital)
0.13
0.13
7
6=
8=
OMD
DSG/Pet Pet
0.06
0.06
1
6=
4
ZenithOptimedia
York Aircon
0.08
0.06
1
8
5
Dentsu
Manufacture Client
0.02
0.02
1
9
7
MEC
Citiscape Malaysia
0.01
0.01
1
10=
8=
Starcom MediaVest
0.00
0.00
0
10=
8=
Mindshare
0.00
0.00
0
10=
8=
Initiative
0.00
0.00
0
10=
8=
Havas Media
0.00
0.00
0
14
14
Maxus
0.00
-0.81
0
1.58
29
RANK THIS MONTH
RANK LAST MONTH
1
6
Carat
AirAsia(Digital), SP Setia, Columbia Asia
2
1
PHD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Conmunication Client
SC Johnson(Planning)
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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