2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Feb 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
78.5
78.5
2
Axe / Lynx, Adidas
35.0
35.0
2
R/GA
E*Trade(TV)
20.0
20.0
1
-
AKQA
Delta Airlines(Digital)
10.0
10.0
1
5
-
David & Goliath
Jack in the Box Project, ZICO
9.8
9.8
3
6
3
Santy
Delta Air Line, China Mist Iced Tea(Digital)
8.2
8.2
2
7=
16
JWT
Treasury Wine Estates
7.5
7.5
2
7=
-
BBDO
Barbie, Mars Goodness Knows
7.5
7.5
2
9
4
Grey Group
Pandora Jewellery
6.0
6.0
1
10=
5
RPA
Tempur Sealy
5.6
5.6
1
10=
6
The VIA Agency
Golden Corral
5.6
5.6
1
12=
7=
Lloyd & Co
Pepsi project
5.0
5.0
1
12=
-
The Richards Group
Schwab Trading Services
5.0
5.0
1
14
11=
Publicis
Kindercare, Visit Seattle, Knowledge Universe
4.5
4.5
3
15
11=
Heat
Hotwire.com
4.0
4.0
1
16
13
Saatchi & Saatchi
Acer, HomeAway.com
3.3
3.3
2
17
14
Droga5
Johnsonville
3.2
3.2
1
18
15
DDB
American Cancer Society
3.0
3.0
1
19=
-
BFG Communications
Church's Chicken
2.0
2.0
1
19=
-
M&C Saatchi
JW Marriott
2.0
2.0
1
225.6
30
RANK THIS MONTH
RANK LAST MONTH
1
1
Wieden & Kennedy
Verizon, KFC
2
7=
72andSunny
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
17.0
17.0
2
Papa John's Pizza, Hotwire.com, GoDaddy.com
10.0
10.0
3
Carat
NRG, Great Call
5.0
5.0
2
4
Havas Media
Safelite, BOOSTCASE
4.1
4.1
5
5
5
Doner
Highmark Health
1.5
1.5
1
6
6
iCrossing
Sunrun
1.0
1.0
1
7=
7
Believe Advertising
Nad's
0.5
0.5
1
7=
8
Pitch
Haggen
0.5
0.5
1
9=
-
Sparkpr
Steaz (PR)
0.3
0.3
1
9=
-
Moosylvania
Steaz (Social)
0.3
0.3
1
11=
9=
Mediacom
0.0
0.0
0
11=
9=
Vizeum
0.0
0.0
0
11=
9=
ZenithOptimedia
0.0
0.0
0
11=
9=
Universal McCann
0.0
0.0
0
11=
-
Dentsu Media
0.0
0.0
0
11=
-
Mec
0.0
0.0
0
11=
-
Mindshare
0.0
0.0
0
18
13
OMD
0.0
DE Master Blenders
-1.3
0
19
14
Maxus
3.0
SC Johnson(Planning)
-13.0
1
25.8
19
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RANK LAST MONTH
1
1
PHD
SC Johnson(Planning), Unilever(Search)
2
2
Initiative
3
3
4
AGENCY
RECENT WINS
Pandora Jewelry
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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