2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Feb 2022 RANK THIS MONTH
RANK LAST MONTH
1
32
2
1
3
3
4
2
5
10
6
8
7
4
8
12
9
5
10
7
11
6
12
-
RECENT WINS
AEON Credit Service Hong Kong Project, AIR LIQUIDE France Project SingTel Singapore B2B, Miao Run Ogilvy China, William Grant & Sons Singapore Hefty, Reynolds Products US, Meta DDB India, Hema Netherlands KFC US, Booking.com UK, Fresh MullenLowe Group Step US Project Pirelli Global, Shift Australia, M&C Saatchi Group BARCLAYS UK Migros Fachmarkt AG (MFM) Europe VMLY&R Project, AstraZeneca (DTC Brand) US Leo Pharma Global, Wild Natural BBH UK, Engine Gin UK Project Heinz Tomato Sauces Europe, Sun Wunderman Thompson Pharmaceutical Industries Ltd India Meta Portal Global, HCF Australia, BBDO Storytel Korea Healthline US, Illumina Global, FIG Major League Baseball (MLB) US Project Siemens Global, TUC crackers Saatchi & Saatchi Europe, Churchill Insurance UK Havas Worldwide
Highdive
Lay's US Fujifilm (Instax) China Project, RS Components China Project,WealthNavi Japan Project Domino's Pizza Malaysia, Gedeon Richter Portuga, Twizza South Africa Jacobs Douwe Egbert Peet's Global, Migros Fachmarkt Switzerland Molkerei Müller Germany, Alois Mü ller GmbH Germany, Edison SpA Italy TUMI luggage Global
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
29.9
Hefty, Reynolds US
25.4
64
29.4
Siemens Global
24.4
155
24.3
24.2
40
17.2
17.2
12
16.6
16.6
61
15.4
43
14.5
14.5
6
14.4
14.4
67
10.8
10.8
30
6.0
6.0
6
5.4
3
5.0
5.0
1
3.1
3.1
10
2.8
2.8
5
2.5
2.5
1
2.4
14
2.0
2.0
1
24.6
6.0
Singapore Tourism Board
NIB Australia
13
43
McCann WorldGroup
14
14
FCB
15
31
WPP
16
13
Grey Group
17
9
Spring Studios
18
11
Kolle Rebbe
MAN Trucks Germany, SMART Europe, Barmer Germany, Deichmann Germany social
2.0
2.0
4
19
142
Tombras
Steak-umm US
2.0
2.0
1
Wondrlab
Faasos India Project, Cholayil Private Limited (Medimix) India, Tata Strive India
1.8
1.8
44
2022 (Jan-Feb):
196.2
629
2021 (Jan-Feb):
229.1
601
YoY Comparison:
-14.3%
4.7%
20
1
AGENCY
17
2.9
Barmer Germany