R3 2023 February New Business League - Asia Pacific

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 8 DDB Sapthagiri University India, Lee Kum Kee Hong Kong Project, Sapthagiri University India Project 10.0 10.0 17 2 1 M&C Saatchi Group Forest Essentials India, Securite Assurance Lebanon8.4 8.4 20 3 2 BBDO Fei He China, First Philippines Industrial Park Philippines, Pepsi Meal Campiagn China Project 5.8 5.6 29 4 3 Grey Group Barwa Bank Qatar, Al Shaqab Qatar, Krungsri Bank Thailand Project 5.5 5.5 26 5 10 NP Digital Madhavbaug India Undisclosed, Login Radius India Undisclosed, Ivy Central India Undisclosed 4.6 4.6 40 6 4 Ogilvy Changi Airport Group Singapore, Guangdong Aiko Solar Energy Technology Co., Ltd. China, Aditya Birla Group India 3.6 3.6 51 7 6 Havas Worldwide Antara Group India, Chalet Hotels Limited India Project, CocacolaNutrilift India Project 3.1 3.1 13 8 16 Dentsu Global Pharmaceutical brand China Projects, Domestic FMCG brand China, Global FMCG brand China 3.1 3.1 5 9 11 VMLY&R SCJ Singapore, BULL China Project, Abbott Singapore Project OR AOR 3.0 3.0 16 10 20 R/GA Habitto Japan, KFC Singapore, Shiseido Japan 2.1 2.1 8 11 25 Mullenlowe Group UPS Singapore Project, Singapore Ministry of Defense (MINDEF) Singapore, IMDA (Infocomm Media Development Authority) Singapore 2.1 2.1 14 12 42 Wieden & Kennedy Riot Games China 2.0 2.0 1 13 12 McCann Worldgroup Reliance Retail Limited India, The Trade Desk Thailand Project, Century Pacific Foods Philippines Project 1.8 1.8 11 14 5 Centrick Kirloskar - Industrial Engines India, EFL CSR Project India, Kirloskar Oil Engines Corporate Film India 1.6 1.6 7 15 9 Wunderman Thompson BHF UK CRM, Global International School India, Bajaj Pay India 1.5 1.5 18 16 7 TBWA Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia 1.4 1.4 3 17 13 Wondrlab Patanjali Foods Limited India, Capri Global Holdings Private Limited India Project 0.8 0.8 28 18 14 ThinkerBell Fight Food Waste Australia Project, Kx Pilates Australia Project 0.3 0.3 2 19 15 The Womb Samco India 0.2 0.2 1 20 41 Merkle Philip Morris Internaltional China Project 0.1 0.1 1 2023 (Jan-Feb): 60.6 311 2022 (Jan-Feb): 95.7 450 YoY Comparison: -36.7% -30.9%

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 2 Mindshare Oppo China, Mistine China, H&KFord China 18.8 15.2 28 2 1 Wavemaker IM Motors China , Star Health and Allied Insurance India , Confirm Ticket Online Solutions Private Limited India 13.9 13.8 16 3 3 EssenceMediacom Vivo India Technology, Club Med China, Reckitt Benckiser Indonesia Toiletries_and_PersonalCare 11.3 11.2 24 4 12 OMD Suntory Beverage & Food ANZ,HK,TW,ID,MY,SG,TH, Frucor Suntory Australia/Thailand, Kenvue (J&J Consumer Health) China 7.3 7.3 19 5 8 Initiative Jemena Australia, Bonteh, Delbis, Gisi (PT Frastrata Buana) Indonesia 6.4 5.7 12 6 13 PHD Philips Domestic Appliances Global, CITIC Hong Kong, Hesta Australia 5.0 5.0 18 7 5 LS Digital QuickHeal India, Coding Ninja India, Fantasy Akhada India 2.4 2.4 12 8 4 Dentsu X Tencent IEG China, Casetify China, Shiseido FTS China 2.3 2.3 3 9 9 Havas Media Sun Life HK,PH,VN,SG,MY Strategic leadership, co-ordination and reporting, together with full-funnel local advertising and SEO services 2.0 2.0 8 10 17 Atomic 212 Red Rooster Australia, Oporto Australia, Chicken Treat Australia 1.4 1.1 4 11 7 m/SIX Pran Foods India Local, Pran Foods India Local, EPF (Employee Provident Fund) Malaysia Local 0.9 0.9 11 12 6 Carat Tourism and Events Queensland China, Stokke China Digital AOR 0.9 0.8 3 13 18 Ryvalmedia Hisense Group - Hisense incl. Toshiba Australia, Mahindra Australia, AAA Australia 0.5 0.5 4 14 37 OMG Phillips Domestic Appliance India, Jaguar Land Rover India India, Garden Hong Kong Project 0.5 0.5 3 2023 (Jan-Feb): 68.4 165 2022 (Jan-Feb): 51.3 145 YoY Comparison: 33.5% 13.8% 2022 Creative & Media (Jan-Feb): 129.0 476 2021 Creative & Media (Jan-Feb): 147.0 595 YoY Comparison: -12.2% -20.0% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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