R3 2023 February New Business League - Australia

2023 CREATIVE AGENCIESNEW BUSINESS LEAGUE

Australia / Feb 2023

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 M&C Saatchi Group Australian Retirement Trust, Dept of Education Project 5.3 5.3 8 2 2 TBWA Pernod Ricard, Kraft Heinz, Moccona 1.4 1.4 3 3 3 NP Digital Online Education Global, Happy Healthy You Project , AAQ/RBO Group Project 1.0 1.0 18 4 4 ThinkerBell Fight Food Waste Project, Kx Pilates Project 0.3 0.3 2 5 18 Ogilvy Bristol-Myers Squibb, Orsted 0.2 0.2 3 2023 (Jan-Feb): 8.1 34 2022 (Jan-Feb): 14.4 45 YoY Comparison: -43.6% -24.4%

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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE

Australia / Feb 2023

METHODOLOGY

The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 4 Wavemaker FMCG Client 1.6 1.6 4 2 3 OMD Frucor Suntory 1.2 1.2 3 3 1 Initiative Jemena, Sanitarium, Pernod Ricard 1.9 Hesta 1.2 3 4 - PHD Hesta 1.0 1.0 2 5 6 Atomic 212 Red Rooster 1.3 1.0 3 6 7 Ryvalmedia Hisense Group - Hisense incl. Toshiba 0.5 0.5 4 2023 (Jan-Feb): 5.4 22 2022 (Jan-Feb): 1.5 27 YoY Comparison: 267.7% -18.5% 2023 Creative & Media (Jan-Feb) 13.5 56 2022 Creative & Media (Jan-Feb) 15.9 72 YoY Comparison: -15.1% -22.2%

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