2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
China / Feb 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 3 Dentsu McGarryBowen Global Pharmaceutical brand Projects, Domestic FMCG brand, 20.2 20.2 5 2 - Wieden & Kennedy Riot Games 13.0 13.0 1 3 8 VMLY&R BULL Project 11.6 11.6 2 4 2 Ogilvy Guangdong Aiko Solar Energy Technology Co., Ltd., Huawei, 9.8 9.8 12 5 1 BBDO Fei He, Pepsi Meal Campiagn Project, Bubbly Social Retainer 9.0 8.0 10 6 19 R/GA Bacardi, Unity 2.6 2.6 2 7 - Merkle Philip Morris Internaltional Project 0.9 0.9 1 2023 (Jan-Feb): 65.4 33 2022 (Jan-Feb): 166.5 97 YoY Comparison: -60.7% -66.0%
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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE
China / Feb 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 2 Mindshare Oppo, Mistine, H&K - Ford 106.6 106.6 6 2 1 Wavemaker IM Motors, KIA, China UnionPay (Planning), Suning Epin (Social 74.3 74.3 7 3 12 Initiative Universal Beijing Resorts Project, Ford E-Mustang 16.6 16.6 2 4 3 dentsu X Tencent IEG, Casetify, Shiseido FTS 15.2 15.2 3 5 5 EssenceMediacom Club Med, Liby Household, Breitling Luxury 11.3 11.3 6 6 9 OMD Kenvue (J&J Consumer Health) 7.2 7.2 1 7 4 Carat Tourism and Events Queensland, Stokke Digital 5.7 5.7 3 2023 (Jan-Feb): 237.0 28 2022 (Jan-Feb): 177.6 21 YoY Comparison: 33.5% 33.3% 2023 Creative & Media (Jan-Feb) 302.4 61 2022 Creative & Media (Jan-Feb) 344.1 118 YoY Comparison: -12.1% -48.3%
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