2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Global / Feb 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wieden & Kennedy Chili's US Project, Google Search Brazil, Riot Games China 34.5 34.5 14 2 4 VMLY&R L'Oréal Brazil, Grupo Petrópolis Brazil, Alicorp US 23.6 23.6 34 3 34 R/GA Enterprise Holdings Global Content Production US, Metagenics Us, Allianz Uk 14.0 14.0 24 4 2 Ogilvy Lloyds Banking Group UK, Changi Airport Group Singapore, Guangdong Aiko Solar Energy Technology Co., Ltd. China 12.5 12.5 57 5 3 M&C Saatchi Group Forest Essentials India, Securite Assurance Lebanon -, Natural Cycles US 11.6 11.6 45 6 - Croud Frasers Group UK, Boll & Branch US, Magnet Kitchens UK 8.6 8.6 7 7 5 Dentsu Global Pharmaceutical brand China Projects, Domestic FMCG brand China, Global FMCG brand China 8.1 8.1 6 8 6 Havas Worldwide ALDAI Italy, Antara Group India, ASTRAZENECA Italy 8.0 8.0 32 9 10 Grey Group ikea UAE, Barwa Bank Qatar, Al Shaqab Qatar 7.7 7.7 33 10 38 MullenLowe Group US Golf Association (USGA) US, Manpower Group UK, Marriott Hotels & Resorts US Project 5.9 5.9 28 11 8 BBDO Fei He China, First Philippines Industrial Park Philippines, Pepsi Meal Campiagn China Project 5.8 5.6 29 12 - DDB Sapthagiri University India, Lee Kum Kee Hong Kong Project, Sapthagiri University India Project 10.0 5.0 17 13 16 NP Digital Madhavbaug India Undisclosed, Login Radius India Undisclosed, Ivy Central India Undisclosed 4.6 4.6 40 14 7 Code and Theory Finance Client 4.5 4.5 6 15 9 Accenture Song Edward Jones US 4.0 4.0 1 16 11 Terri & Sandy NestléHealth Science US 3.0 3.0 1 17 14 Wunderman Thompson BHF UK CRM,Global International School India,Bajaj Pay India 2.0 2.0 19 18 12 Adam&Eve BT Business UK, Inspired Villages UK 1.7 1.7 2 19 13 Centrick Kirloskar - Industrial Engines India, EFL CSR Project India 1.6 1.6 7 20 15 TBWA Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia 1.4 1.4 3 2023 (Jan-Feb): 158.0 475 2022 (Jan-Feb): 196.2 629 YoY Comparison: -19.5% -24.5%
1
2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / Feb 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Omnicom Media Group L'Oreal US 60.0 60.0 1 2 2 EssenceMediacom Vivo India Technology, A2A Italy Energy, Flutter Entertainment plc UK 28.0 27.9 46 3 12 Havas Media Indrive Global The Home Depot Mexico, LG Electronics United Arab 16.4 Nina Hospitality Hong Kong 16.4 37 4 3 Mindshare The Investor and Financial Education Council Hong Kong, DBS 18.8 Suntory Beverage & Food ANZ,HK,TW,ID,MY,SG,TH 15.2 28 5 - OMD Boehringer Ingelheim HCP US, Suntory Beverage & Food 16.0 TVN Chile Project 13.9 37 6 21 PHD Philips Domestic Appliances Global, CITIC Hong Kong, Hesta Australia 12.4 12.4 33 7 136 Hearts & Science Jaguar Land Rover (JLR) Global 12.4 12.4 1 8 4 dentsu X McCormick & Co US & Canada, Tencent IEG China, Casetify China 7.3 7.3 4 9 9 Initiative Universal Beijing Resorts China Project, Ministry of Tourism India 7.5 Hesta Australia 6.6 25 10 5 Mediaplus Siemens Global 2.5 2.5 1 11 6 LS Digital QuickHeal India, Coding Ninja India, Fantasy Akhada India 2.4 2.4 12 12 7 Cavas Worldwide Edward Jones US 2.0 2.0 1 13 8 Brainlabs Estée Lauder UK 1.5 1.5 1 14 11 M/SIX TRT Turkey, Pran Foods India, Pran Foods India 1.3 1.3 14 15 34 Atomic 212 Red Rooster Australia, Oporto Australia, Chicken Treat Australia 1.4 1.1 4 16 33 Crossmedia Airbus US 1.0 1.0 1 17 10 Carat Mageline China Planning 0.9 Leukemia Foundation Australia 0.8 3 18 59 Touche Tourism Montreal Canada, Destination Canada 0.6 0.6 2 19 36 Ryvalmedia Hisense Group - Hisense incl. Toshiba Australia, Mahindra 0.5 0.5 4 20 28 OMG Phillips Domestic Appliance India, Jaguar Land Rover India India, 0.5 0.5 3 2023 (Jan-Feb): 143.1 319 2022 (Jan-Feb): 110.5 275 YoY Comparison: 29.6% 16.0% 2023 Creative & Media (Jan-Feb): 301.2 794 2022 Creative & Media (Jan-Feb): 306.7 904 YoY Comparison: -1.8% -12.2%
2
