2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy Coca-Cola Company, Langham Hotels, HSBC 0.6 0.6 10 2 5 DDB Lee Kum Kee Project 0.1 0.1 1 2023 (Jan-Feb): 0.7 11 2022 (Jan-Feb): 6.7 35 YoY Comparison: -89.2% -68.6%
Kong / Feb 2023
Hong
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Hong Kong / Feb 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 10 PHD CITIC, The Link Project, Reckitt Benckiser (All Digital & eCommerce) 1.9 1.9 12 2 1 Mindshare The Investor and Financial Education Council (IFEC) 1.4 Suntory Beverage & Food 1.1 3 3 13 OMD Suntory Beverage & Food, Beiersdorf 0.4 0.4 2 4 2 EssenceMediacom Ocean Park 0.3 0.3 2 5 8 Havas Media Sun Life, Lululemon Performance Media / Social Media 0.1 Nina Hospitality 0.1 2 6 7 Initiative Yoshinoya 0.0 0.0 1 7 - OMG Garden Project 0.0 0.0 1 8 5 M/SIX New Balance Local 0.0 0.0 1 2023 (Jan-Feb): 3.9 24 2022 (Jan-Feb): 1.6 10 YoY Comparison: 149.9% 140.0% 2023 Creative & Media (Jan-Feb) 4.6 35 2022 Creative & Media (Jan-Feb) 8.2 45 YoY Comparison: -44.1% -22.2%
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