2023 CREATIVE AGENCIESNEW BUSINESS
India / Feb 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 - NP Digital Madhavbaug Undisclosed, Login Radius Undisclosed, Ivy Central Undisclosed 23.7 23.7 22 2 1 BBDO Jack Daniel’s Tennessee Whiskey, McCain Food 20.4 20.4 2 3 3 Havas Worldwide Antara Group, Chalet Hotels Limited Project, CocacolaNutrilift Project 18.1 18.1 11 4 5 DDB Mudra Group Sapthagiri University, Sapthagiri University Project, GITAM University Project 15.3 15.3 12 5 2 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7 10.7 7 6 6 McCann WorldGroup Reliance Retail Limited, Phone Pe Project, Union Project 9.6 9.6 6 7 4 Wunderman Thompson Global International School, Bajaj Pay, Manyavar Digital 9.6 9.6 17 8 10 M&C Saatchi Group Forest Essentials, Wow Skin Project, Respo Project 8.4 8.4 3 9 7 Wondrlab Vectura Fertin Pharma Private Limited - RYZE Project, Tata AIG General Insurance Company Limited Project 5.5 5.5 28 10 35 Grey Group Diageo, Bacardi Project, Reliance Retail Ltd 2.0 2.0 3 11 8 The Womb Samco 1.4 1.4 1 12 22 MullenLowe Group Lintas Group Landmark Group, Tinder Project 1.3 1.3 2 13 14 Ogilvy Aditya Birla Group, Eveready 0.7 0.7 2 14 9 VMLY&R Lakme Project, Ponds Project, Tira Retainer 0.7 0.7 4 2023 (Jan-Feb): 127.4 120 2022 (Jan-Feb): 106.2 125 YoY Comparison: 20.0% -4.0%
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2023 MEDIA AGENCIES NEW BUSINESS
India / Feb 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 1 EssenceMediacom Vivo Technology, IIFL Securities Limited Finance, Mars Inc Food 50.1 50.1 9 2 2 LS Digital QuickHeal, Coding Ninja, Fantasy Akhada 16.4 16.4 12 3 13 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4 12.4 3 4 5 Havas Media V-Guard AOR - full media planning and buying, PUMA, Itel Smartphones AOR - full media planning and buying 5.3 5.3 3 5 3 m/SIX Pran Foods Local, Pran Foods Local 4.1 4.1 4 6 15 OMD MudraMax McDonald's North IndiaDelhi, Lupin Pharma, SanDisk Pilot Project 3.8 3.8 3 7 - OMG Phillips Domestic Appliance, Jaguar Land Rover India 2.9 2.9 2 8 4 Mindshare Skipper Limited Planning & Buying, Delhi International Airport Ltd Content 1.2 1.2 4 9 14 PHD Scapia Cards 0.3 0.3 1 10 12 Wavemaker Star Health and Allied Insurance AOR , Confirm Ticket Online Solutions Private Limited AOR 1.2 Centuary Mattress 0.2 2 2023 (Jan-Feb): 96.8 43 2022 (Jan-Feb): 53.0 30 YoY Comparison: 82.9% 43.3% 2022 Creative & Media (Jan-Feb) 224.3 163 2022 Creative & Media (Jan-Feb) 159.1 155 YoY Comparison: 40.9% 5.2%
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