2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
LATAM / Feb 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 14 Wieden & Kennedy Google Search Brazil, Nike Mexico Mexcio, Victoria Mexico 4.0 4.0 5 2 1 VMLY&R L'Oréal Brazil, Grupo Petrópolis Brazil 2.8 2.8 2 3 8 MullenLowe Group Banco Central de Honduras Honduras Project, William Grant & 0.8 0.8 10 4 6 R/GA PepsiCo Argentina, Grupo Boticário Brazil, SBI Growth Argentina 0.8 0.8 5 5 13 M&C Saatchi Group Amazon Shopping Brazil, INE Bolivia 0.4 0.4 2 6 19 Ogilvy Heineken - Amstel - Tres Cruces Peru 0.0 0.0 1 2023 (Jan): 8.85 25 2022 (Jan): 6.9 13 YoY Comparison: 27.6% 92.3%
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
LATAM / Feb 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 - Havas Media The Home Depot Mexico, Paramount Pictures Mexico, CCU 5.5 5.5 7 2 - OMD Clorox LATAM, Liomont Mexico, UPN Peru 1.0 1.0 3 3 1 Initiative Novibet Mexico, Toyota Argentina 0.4 0.4 5 4 2 Wavemaker Garcos/Prophar Ecuador, Dyvenpro Ecuador 0.0 0.0 2 5 - EssenceMediacom Mi Auto Uruguay Finance 0.0 0.0 1 2023 (Jan): 6.9 18 2022 (Jan): 3.2 22 YoY Comparison: 120.0% -18.2% 2023 Creative & Media (Jan): 15.8 43.0 2022 Creative & Media (Jan): 10.1 35 YoY Comparison: 56.5% 22.9%
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