2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
/ Feb 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Grey Group Krungsri Bank Project, CP nuggets Project,Boonrawd Trading Project 2.8 2.8 12 2 2 VMLY&R The Pizza Company, ttb Project 0.5 0.5 2 3 11 McCann WorldGroup The Trade Desk Project 0.2 0.2 1 4 3 DDB Navavej Hospital Project, Futuretech Intermarketing Co., Ltd. 0.1 0.1 2 5 4 Ogilvy Thai Life Insurance 0.1 0.1 1 6 5 BBDO OPPO Activation, TTC MB Dealer 0.0 0.0 2 2023(Jan-Feb) 3.5 20 2022(Jan-Feb) 10.7 43 YoY Comparison: -67.0% -53.5% Thailand
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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE
Thailand / Feb 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 9 9 OMD Suntory Beverage & Food, Frucor Suntory 0.4 0.4 4 1 1 m/SIX Kiatnakin Phatra Bank 0.1 0.1 1 15 15 Havas Media Lululemon Performance Media / Social Media 0.1 0.1 1 2023(Jan-Feb) 0.2 6 2022(Jan-Feb) 0.6 11 YoY Comparison: -71.5% -45.5% 2023 Creative & Media (JanFeb) 3.7 26 2022 Creative & Media (JanFeb) 11.3 54 YoY Comparison: -67.2% -51.9%
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