R3 2023 February New Business League - UK

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R Pharma Client 6.43 6.43 8 2 - Croud Frasers Group, Magnet Kitchens, Informa PLC Project 5.94 5.94 3 3 18 R/GA Beam Suntory 1.78 1.78 5 4 2 Adam&Eve BT Business, Inspired Villages 1.28 1.28 2 5 3 Elvis Tate & Lyle Sugars, Lyle’s Golden Syrup 0.70 0.70 2 6 4 Perfect Storm Inntravel Digital, Costcutter Digital 0.70 0.70 2 7 9 Harbour BACX, Network Brand & Creative 0.66 0.66 2 8 24 MullenLowe Group Manpower Group 0.58 0.58 1 9 14 Havas Worldwide Sensible Portions Project, THE FOOTBALL ASSOCIATION Project, UNIVERSITY OF CUMBRIA 0.47 0.47 3 10 10 Wunderman Thompson BHF CRM, Virgin Red 0.43 0.43 2 11 5 Saatchi & Saatchi Alvarium Tiedemann 0.35 0.35 1 12 6 Pablo P&O Cruises 0.35 0.35 1 13 7 The Corner Asahi 0.35 0.35 1 14 8 Fold7 Thortful.com 0.35 0.35 1 15 11 Cheil Collinson 0.35 0.35 1 16 12 We are Pi Booking.com 0.35 0.35 1 17 13 Forsman & Bodenfors Mandarin Oriental Hotel Group 0.35 0.35 1 18 69 Ogilvy Lloyds Banking Group 0.23 0.23 1 2023 (Jan-Feb): 21.6 38

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Flutter Entertainment plc Gambling, Bourne Leisure Group Travel, Skybet, Flutter 9.61 9.61 4 2 2 Brainlabs Estée Lauder 1.16 1.16 1 3 3 Havas Media Badoo, Dr Martens, Bumble, Brompton Project 0.89 0.89 4 4 11 OMD John Lewis Finance 0.59 0.59 2 5 Cheil Priority Pass 0.19 0.19 1 6 4 Total Media AJ Bell 0.16 0.16 1 7 5 Bountiful Cow La Famiglia Rana 0.16 0.16 1 8 6 Assembly Mandarin Oriental Hotel Group 0.16 0.16 1 9 7 Bicycle London Tate & Lyle Sugars 0.16 0.16 1 10 8 Wake The Bear Thortful.com 0.16 0.16 1 11 9 M/SIX Webfleet solutions 0.10 0.10 1 12 10 Republic of Media Donald Russell 0.09 0.09 1 13 - Atomic 212 Ponant 0.04 0.04 1 2023 (Jan-Feb): 13.0 21 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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