2024 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 16 Adam&Eve Volkswagen Commercial Vehicles UK 20.4 20.4 2 2 1 Leo Burnett Vodafone UK 2.0 2.0 1 3 2 VML Perrigo UK，Iberostar Spain Project, Banco Santander Spain Project, Solar 360 Spain Project 1.5 1.5 9 4 32 MullenLowe Group Finance & Insurance Company 1.4 1.4 3 5 3 Grey Group Sütaş Turkey Project, Hayat Holding Turkey Project 1.1 1.1 12 6 4 Havas Worldwide HELLMANNS Spain, IBSA LABS Spain 0.8 0.8 2 7 14 TBWA Soreen UK 0.5 0.5 2 8 15 CTI Digital Zip World UK Digital 0.5 0.5 2 9 42 Elvis Birds Eye UK Project 0.4 0.4 1 10 51 TMW Unlimited Suzuki Motors GB UK CRM 0.4 0.4 1 11 52 Above & Beyond Itsu UK 0.4 0.4 1 12 68 St Luke’s Checkatrade UK 0.4 0.4 1 13 77 Lucky Generals National Express UK 0.4 0.4 1 14 89 Rapp The British Council UK 0.4 0.4 1 15 - Isobel Gosh! Food UK 0.4 0.4 1 16 - Brothers & Sisters TNT Sports UK 0.4 0.4 1 17 - Krow Group Boehringer Ingelheim Pet UK 0.4 0.4 1 18 - Drummond Central Fentimans UK 0.4 0.4 1 19Weber Shandwick Collective Greggs UK Social Media 0.4 0.4 1 20 - Unlimited and Pablo The Metropolitan Police Service UK 0.4 0.4 1 2024 (Jan-Feb): 32.8 81 2023 (Jan-Feb): 34.7 79 YoY Comparison: -5.6% 2.5% Europe / Feb 2024
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2024 MEDIA AGENCIES NEW BUSINESS LEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Initiative Dia supermarkets Spain, Velobank Poland, Greek National Tourism Organization Greece 3.7 3.7 8 2 2 Havas Media Beam Suntory Germany and Austria, Wizards of the Coast UK, Wirtschaftskammer Oesterreich Austria 2.9 2.9 16 3 6 Wavemaker Rightmove Group Limited UK, Rightmove UK, Koberce Breno Czech Republic 1.4 1.3 9 4 3 Spark Foundry Health Services Executive Ireland, Lindt Slovakia, Visa Slovakia 0.8 0.8 6 5 4 PHD HP Inc. Global, DUCATI Spain, Too Good To Go Spain Project 0.8 0.8 3 6 5 Brainlabs CPG Client 0.7 0.7 3 7 - JAA Pure Cremation UK 0.7 0.7 1 8 - CHS Currys UK, Mitchells & Butlers UK 0.6 0.6 2 9 8 Starcom Ubisoft UK, Allianz Ireland, Allianz Ireland Digital 0.5 0.5 3 10 7 OMD Maskun Kalustetalo Oy Finland, Gewiss Italy 0.3 0.3 2 11 16 Zenith Funky Pigeon UK 0.3 0.3 1 12 32 Republic of Media The Financial Services Compensation Scheme UK 0.3 0.3 1 13 34 The7stars Air up UK 0.3 0.3 1 14 - Drummond Central Fentimans UK 0.3 0.3 1 15 - Brave Bison ProCook UK 0.3 0.3 1 16 - Yonder Media Itsu UK 0.3 0.3 1 17 11 NP Digital CITERPACK France, Stampa E Stampe Italy, 3INA Spain 0.1 0.1 7 18 9 Publicis Media Puig Ireland 0.1 0.1 1 19 10 M/SIX Govia Thameslink Railway UK Media 0.1 0.1 1 20 12 Medialab Save the Children UK UK Media 0.1 0.1 1 2024 (Jan-Feb): 12.9 69 2023 (Jan-Feb): 44.1 162 YoY Comparison: -70.7% -57.4% 2024 Creative & Media (Jan-Feb): 45.7 150 2023 Creative & Media (Jan-Feb): 78.8 241 YoY Comparison: -42.1% -37.8% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI. Europe / Feb 2024
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