www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ February 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Tiffany & Co. APAC, United Spirits India, Landmark Hong Kong
16.0
Unilever (Pond's Men) Indonesia
15.2
2
1
McCann WorldGroup
Winix Korea, Orang Tua Group (Rainbow Brand) Indonesia, Haagen Dazs Taiwan Project
13.5
Tourism Authority of Thailand Project
13.4
3
6
JWT
AIG China, New Balance China, CIGNA Indonesia, Giffarine Thailand
7.4
Indofood (Pop Mie brand) Indonesia
6.9
4
5
Y&R
SBI ALApromo Japan Project, adidas Indonesia,
6.7
6.7
5
9
Grey Group
Electrolux IndonesiaďźŒ Menarini Korea Project, ITC Foods India
6.0
6.0
6
3
Dentsu
CP Prima Indonesia, AUA English Language Center Thailand Project
6.4
5.4
7
4
Lowe
Myntra.com India, Engro Foods India, Book My Show India
5.6
Johnson's Baby Project
5.3
8
21
DDB
Audi Australia, Gumtree Australia, Sobha Developers India
7.9
Volkswagen China (Some Brands)
5.2
9
7
Leo Burnett
Renault Samsung Motors Project, Indofood Indonesia
4.5
VP Bank Vietnam
4.4
10
11
Publicis
Master Kong (biscuits & cookies) China, Beiersdorf Thailand
4.2
Renault Samsung Motors Korea Project
3.7
11
12=
SapientNitro
Metlife Regional, Citibank Regional Project, Lane Crawford Hong Kong
2.8
12
8
Saatchi & Saatchi
Volkswagen China.Mister Potato Malaysia, Mamee Chef Malaysia
2.6
Mondelez Malaysia
2.5
13
10
TBWA
Beiersdorf Indonesia Project, Semen Merah Putih Indonesia Project
2.2
Pham Nguyen Vietnam
1.9
14
12=
M&C Saatchi
SONY China Project, Destination NSW
1.0
15
12=
BBDO
Merck Clarityne China, BandAid China Project
1.3
16
12=
BBH
HUL India
0.2
0.2
17=
12=
DraftFCB
0.0
0.0
17=
12=
Iris
0.0
0.0
17=
12=
Wieden & Kennedy
0.0
0.0
17=
12=
Bates
0.0
0.0
21
20
Havas Worldwide
0.0
AGENCY
RECENT WINS
RECENT LOSSES
2.8
1.0
Frucor V New Zealand
Master Kong (biscuits & cookies) China
0.6
(4.0)