www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ February 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Tiffany & Co. APAC, United Spirits India, Landmark Hong Kong
16.0
Unilever (Pond's Men) Indonesia
15.2
2
1
McCann WorldGroup
Winix Korea, Orang Tua Group (Rainbow Brand) Indonesia, Haagen Dazs Taiwan Project
13.5
Tourism Authority of Thailand Project
13.4
3
6
JWT
AIG China, New Balance China, CIGNA Indonesia, Giffarine Thailand
7.4
Indofood (Pop Mie brand) Indonesia
6.9
4
5
Y&R
SBI ALApromo Japan Project, adidas Indonesia,
6.7
6.7
5
9
Grey Group
Electrolux IndonesiaďźŒ Menarini Korea Project, ITC Foods India
6.0
6.0
6
3
Dentsu
CP Prima Indonesia, AUA English Language Center Thailand Project
6.4
5.4
7
4
Lowe
Myntra.com India, Engro Foods India, Book My Show India
5.6
Johnson's Baby Project
5.3
8
21
DDB
Audi Australia, Gumtree Australia, Sobha Developers India
7.9
Volkswagen China (Some Brands)
5.2
9
7
Leo Burnett
Renault Samsung Motors Project, Indofood Indonesia
4.5
VP Bank Vietnam
4.4
10
11
Publicis
Master Kong (biscuits & cookies) China, Beiersdorf Thailand
4.2
Renault Samsung Motors Korea Project
3.7
11
12=
SapientNitro
Metlife Regional, Citibank Regional Project, Lane Crawford Hong Kong
2.8
12
8
Saatchi & Saatchi
Volkswagen China.Mister Potato Malaysia, Mamee Chef Malaysia
2.6
Mondelez Malaysia
2.5
13
10
TBWA
Beiersdorf Indonesia Project, Semen Merah Putih Indonesia Project
2.2
Pham Nguyen Vietnam
1.9
14
12=
M&C Saatchi
SONY China Project, Destination NSW
1.0
15
12=
BBDO
Merck Clarityne China, BandAid China Project
1.3
16
12=
BBH
HUL India
0.2
0.2
17=
12=
DraftFCB
0.0
0.0
17=
12=
Iris
0.0
0.0
17=
12=
Wieden & Kennedy
0.0
0.0
17=
12=
Bates
0.0
0.0
21
20
Havas Worldwide
0.0
AGENCY
RECENT WINS
RECENT LOSSES
2.8
1.0
Frucor V New Zealand
Master Kong (biscuits & cookies) China
0.6
(4.0)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ February 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
5
Mindshare
Nestle Malaysia, Volvo Global, L’Oreal China
15.50
Tokuyo Taiwan
15.41
2
1
Carat
MasterCard APAC, Sara Lee Australia, Neiman Marcus China (SEM)
13.99
Grand Ho Tram China
8.61
3
3
MediaCom
Fonterra ANZ, Wet and Forget New Zealand, Kiatnakin Bank Thailand
6.71
4
9
ZenithOptimedia
Honda Australia (PB + Digital), Nestle Philippines (PB + Digital), Wyeth Philippines (PB + Digital)
6.97
Wing tai Singapore
6.09
5
2
OMD
Beirsdorf China, HelloWorld Australia
8.19
Sara Lee Australia
5.81
6
4
Vizeum
AXA Tian Ping Auto Insurance China, Reckitt Benckiser Regional, BMW Korea
5.07
Cosmax Australia
5.02
7
7
Universal McCann
Tourism Queensland Australia, Regus Global
4.86
MasterCard APAC
3.73
8
6
MEC
Whats My Number New Zealand, Cosmax Australia, Grand Ho Tram China
2.91
Wyeth Philippines
1.42
9
10=
Dentsu Media
HI-YES Taiwan, Sharp Thailand Project
2.05
Ajinomoto Indonesia
1.31
10
8
Starcom MediaVest
Wing tai Singapore, Easy Taxi Philippines
1.55
New balance Korea
1.25
11=
10=
PHD
Tipco Thailand, Piaggio Vietnam, Save the Children International Philippines
0.59
Beiersdorf Philippines
0.14
11=
12
Maxus
Thomas Jewellers Australia, BML Educorp Services India
0.10
13
14
Initiative
Thai AirAsia Thailand, CPF Thailand Project
0.57
HelloWorld Australia
(0.43)
14
13
Havas Media
JTB Corporation Singapore, SkyScanner Singapore Digital Project
0.85
Volvo Global
(3.79)
AGENCY
RECENT WINS
RECENT LOSSES
6.71
0.10
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2