www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ February 2014
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
Ogilvy
Tiffany & Co., Old Navy, Samsonite, Herborist
39.88
8=
Publicis
Master Kong (biscuits & cookies)
25.20
25.20
3
1
Dentsu
Auto Client
30.35
24.05
4
4
JWT
AIG, New Balance
18.46
18.46
5
3
Saatchi & Saatchi
Volkswagen
12.60
12.60
6
6
Lowe
Arda Kitchen Appliances, HNA Group
6.93
6.93
7
5
McCann WorldGroup
Pharmaceuticals Client
6.58
6.58
8
8=
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
9
8=
SapientNitro
Metlife, Citibank Project
4.91
4.91
10
20
TBWA
Lee Project
1.89
1.89
11
7
M&C Saatchi
Sony China Project
0.25
0.25
12
8=
Y&R
Education Client
0.19
0.19
13=
8=
Leo Burnett
0.00
0.00
13=
8=
BBH
0.00
0.00
13=
8=
Grey Group
0.00
0.00
13=
8=
DraftFCB
0.00
0.00
13=
8=
Wieden & Kennedy
0.00
0.00
13=
8=
Iris
0.00
0.00
13=
8=
Bates
0.00
0.00
20
21
DDB
21
8=
Havas Worldwide
Amazon Kindle
HNA Group
35.47
0.32
Volkswagen (Some Brands)
(12.29)
0.00
Master Kong (biscuits & cookies)
(25.20)