www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ February 2014
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
Ogilvy
Tiffany & Co., Old Navy, Samsonite, Herborist
39.88
8=
Publicis
Master Kong (biscuits & cookies)
25.20
25.20
3
1
Dentsu
Auto Client
30.35
24.05
4
4
JWT
AIG, New Balance
18.46
18.46
5
3
Saatchi & Saatchi
Volkswagen
12.60
12.60
6
6
Lowe
Arda Kitchen Appliances, HNA Group
6.93
6.93
7
5
McCann WorldGroup
Pharmaceuticals Client
6.58
6.58
8
8=
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
9
8=
SapientNitro
Metlife, Citibank Project
4.91
4.91
10
20
TBWA
Lee Project
1.89
1.89
11
7
M&C Saatchi
Sony China Project
0.25
0.25
12
8=
Y&R
Education Client
0.19
0.19
13=
8=
Leo Burnett
0.00
0.00
13=
8=
BBH
0.00
0.00
13=
8=
Grey Group
0.00
0.00
13=
8=
DraftFCB
0.00
0.00
13=
8=
Wieden & Kennedy
0.00
0.00
13=
8=
Iris
0.00
0.00
13=
8=
Bates
0.00
0.00
20
21
DDB
21
8=
Havas Worldwide
Amazon Kindle
HNA Group
35.47
0.32
Volkswagen (Some Brands)
(12.29)
0.00
Master Kong (biscuits & cookies)
(25.20)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ February 2014
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8=
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1
3
8=
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
Mindshare
L’Oreal China, Volvo
63.00
63.00
OMD
Beirsdorf
23.63
23.63
Vizeum
AXA Tian Ping Auto Insurance, BPI
7.88
7.88
5
Dentsu Media
Auto Client
4.19
4.19
5
2
Starcom MediaVest
Liby (Search), Guangzhou Mobile
4.10
4.10
6
3
MEC
HuiYuan Juice, Ho Tram Hotel
4.27
3.95
7
8=
MediaCom
American Eagle Outfitters Project, Nissin Fooda
1.10
1.10
8
4
PHD
Real Estate Client
0.47
0.47
9
6=
Havas Media
Harry Winston (Digital), Westfield
0.14
0.14
10
6=
Initiative
CPA
0.11
0.11
11=
8=
ZenithOptimedia
0.00
0.00
11=
8=
Universal McCann
0.00
0.00
11=
8=
Maxus
0.00
0.00
14
14
Carat
British Airways, Neiman Marcus (SEM), Visit California (SEM)
15.65
Ho Tram Hotel
(8.15)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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