www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ February 2014
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
A+ Diapers
1.91
1.91
2=
Ogilvy
Landmark, Henderson Austin Site D Launch Project, UFC Project
1.38
1.38
3
2=
JWT
Carlsberg
0.80
0.80
4
2=
Leo Burnett
Real estate Clients
0.46
0.46
5
2=
Lowe
Milk Client
0.20
0.20
6
-
SapientNitro
Lane Crawford Project
0.10
0.10
7
2=
Y&R
Government Client
0.09
0.09
8=
2=
Grey Group
0.00
0.00
8=
2=
Publicis
0.00
0.00
8=
2=
DraftFCB
0.00
0.00
8=
2=
Saatchi & Saatchi
0.00
0.00
8=
2=
M&C Saatchi
0.00
0.00
8=
2=
Dentsu
0.00
0.00
8=
2=
BBDO
0.00
0.00
8=
2=
Bates
0.00
0.00
8=
2=
Havas Worldwide
0.00
0.00
8=
16
TBWA
0.00
0.00
18
17
DDB
0.00
Finance Client
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ February 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
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Carat
Friesland Campina, Mastercard
4.77
4.77
2
3
Dentsu Media
Tourism Client
0.45
0.45
3
2
OMD
Diva Residential Property Project
0.25
0.25
4
4
MediaCom
Huawei Technologies, Metropolitan Life Insurance
0.07
0.07
5
5
PHD
Real Estate Client
0.04
0.04
6=
6=
Havas Media
0.00
0.00
6=
6=
ZenithOptimedia
0.00
0.00
6=
6=
Vizeum
0.00
0.00
6=
6=
Initiative
0.00
0.00
6=
6=
Maxus
0.00
0.00
6=
6=
Mindshare
0.00
0.00
6=
6=
Starcom MediaVest
0.00
0.00
13
6=
MEC
0.00
Tourism Client
(0.05)
14
6=
Universal McCann
0.00
Mastercard
(0.41)
AGENCY
RECENT WINS
Regus
RECENT LOSSES
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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