www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ February 2014
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Myntra.com, Engro Foods, Astral Poly, Calypso Premises
2
5
Grey Group India
Cadbury (Digital), Shaze Luxury Retail, ITC Foods (Juices)
72.38
72.38
3
3
Ogilvy
United Spirits, Dabur, Federal Bank, Metropolis
71.89
71.89
4
6
Mudra DDB
Big Bazaar, Puma, Sobha Developers, Google Project
48.73
48.73
5
2
McCann WorldGroup
Bharti Walmart, Alchemist Project, Nestle Project
37.39
37.39
6
9=
BBH
HUL
9.65
9.65
7
4
JWT
Trident Group, Greenlam
18.75
8
7
TBWA
Better Homes Realtors, Mega We Care. CARE Foundation
7.64
7.64
9
8
Rediffusion Y&R
manufacture Client
5.07
5.07
10=
9=
Leo Burnett
0.00
0.00
10=
9=
Dentsu
0.00
0.00
10=
9=
Law and Kenneth
0.00
0.00
10=
9=
Havas Worldwide
0.00
0.00
10=
9=
Bates 141
0.00
0.00
10=
9=
Contract Advertising
0.00
0.00
10=
9=
M&C Saatchi
0.00
0.00
10=
9=
Percept
0.00
0.00
10=
9=
Iris
0.00
0.00
10=
9=
Wieden & Kennedy
0.00
0.00
10=
9=
Madison Creative
0.00
0.00
10=
9=
Publicis + Publicis Ambiance
0.00
0.00
10=
9=
DraftFCB
0.00
0.00
10=
9=
Saatchi & Saatchi
0.00
0.00
24
9=
RK Swamy BBDO
AGENCY
RECENT WINS
Kokuyo Camlin, Magicbricks.com Digital
151.00
19.30
RECENT LOSSES
Kokuyo Camlin
UTI Assets Management
Mercedes-Benz Digital
141.35
9.10
(14.48)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ February 2014
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
6=
ZenithOptimedia
H&M, Viber, Harvard Business School
74.06
74.06
2
1
Lodestar Universal
HDFC, Ratnakar Bank, Tata Wolverine
48.25
48.25
3
2
Carat
Mastercard
46.39
46.39
4
3
Vizeum
Huawei India, Jet Airways
34.64
34.64
5
4
OMD
Chanel
13.27
13.27
6
5
Dentsu Media
Tourism Client
4.83
4.83
7
6=
Maxus
BML Educorp Services
3.62
3.62
8=
6=
Lintas Media Group
0.00
0.00
8=
6=
Madison Media
0.00
0.00
8=
6=
Mindshare
0.00
0.00
8=
6=
MediaCom
0.00
0.00
8=
6=
Starcom MediaVest
0.00
0.00
8=
6=
PHD
0.00
0.00
8=
6=
TME
0.00
0.00
8=
6=
Allied Media
0.00
0.00
8=
6=
Havas Media
0.00
Lafarge India
17
17
MEC
0.48
Mercedes-Benz Digital
AGENCY
RECENT WINS
IFFCO Digital Project
RECENT LOSSES
(9.65)
(32.09)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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