www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ February 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Jack Wolfskin, Winix
2.74
2.74
2
2
Grey Group
Dermatix Project, Menarini (Full Care) Project, Heineken Project
1.85
1.85
3
3
JWT
Electronic Client
1.36
1.36
4
4
DDB
Google media, KGB Beer, Pfizer
0.67
0.67
5
7=
Leo Burnett
Renault Samsung Motors Project
0.50
0.50
6
6
Ogilvy
Tiffany & Co.
0.41
0.41
7
5
Lowe
FrieslandCampina
0.20
0.20
8=
7=
TBWA
0.00
0.00
8=
7=
BBDO
0.00
0.00
8=
7=
Dentsu
0.00
0.00
8=
7=
Y&R
0.00
0.00
8=
7=
DraftFCB
0.00
0.00
8=
7=
Havas Worldwide
0.00
0.00
8=
7=
Bates
0.00
0.00
8=
7=
Saatchi & Saatchi
0.00
0.00
8=
7=
Publicis
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Renault Samsung Motors Project
(0.50)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ February 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Transportation Client
0.59
0.59
2
2
Carat
Mastercard
0.50
0.50
3
3
OMD
Technology Client
0.20
0.20
4
7=
Universal McCann
SK Planet
0.15
0.15
5
4
Dentsu Media
Tourism Client
0.05
0.05
6
5=
Havas Media
AVL Japan
0.04
0.04
7=
7=
Mindshare
0.00
0.00
7=
7=
Vizeum
0.00
0.00
7=
7=
ZenithOptimedia
0.00
0.00
7=
7=
PHD
0.00
0.00
7=
7=
Starcom MediaVest
0.00
0.00
13
7=
MEC
AGENCY
RECENT WINS
Michelin Digital
0.02
RECENT LOSSES
Tourism Client
(0.03)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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