www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ February 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
8=
JWT
Carlsberg
1.00
1.00
2
8=
Ogilvy
Courts, Astro
0.51
0.51
3
1
DDB
Tropicana Gardens
0.30
0.30
4
2
Saatchi & Saatchi
Mister Potato, Mamee
0.35
5
3
Lowe
FrieslandCampina
0.20
0.20
6
5
Y&R
FMCG Client
0.11
0.11
7
4
TBWA
Mondelez Sales, Selangor Dredging Berhad
0.10
0.10
8
8=
McCann WorldGroup
Technology Client
0.08
0.08
9
6
Grey Group
Maybank Project
0.04
0.04
10
7
Publicis
Intel Project,
0.04
0.04
11
8=
Leo Burnett
Malaysia Nature Society, Maxis Online Store Project
0.03
0.03
12=
8=
Dentsu
0.00
0.00
12=
8=
BBH
0.00
0.00
12=
8=
DraftFCB
0.00
0.00
12=
8=
Bates
0.00
0.00
12=
8=
M&C Saatchi
0.00
0.00
12=
8=
BBDO
0.00
0.00
12=
8=
Havas Worldwide
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Mondelez Sales
0.28
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ February 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Nestle
3.00
3.00
2
2
Carat
Ginvera, Haw Par Pharmaceuticals
0.48
0.48
3
3
Vizeum
Kakao
0.23
0.23
4
4
Dentsu
Tourism Client
0.05
0.05
5
5
PHD
Real Estate Client
0.04
0.04
6=
6=
Universal McCann
Cerebos Digital
0.02
0.02
6=
6=
Starcom MediaVest
0.00
0.00
6=
6=
ZenithOptimedia
0.00
0.00
6=
6=
Initiative
0.00
0.00
6=
6=
MediaCom
0.00
0.00
6=
6=
Maxus
0.00
0.00
12
12
MEC
13
13
14
14
AGENCY
RECENT WINS
RECENT LOSSES
0.01
Tourism Client
(0.04)
Havas Media
0.00
Kakao
(0.23)
OMD
0.15
Ginvera
(0.30)
Schick (Digital)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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