www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ February 2014
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RANK THIS MONTH
RANK LAST MONTH
1
8=
2
1
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
DDB
FMCG Client
1.35
1.35
McCann WorldGroup
Technology Client
1.24
1.24
8=
Grey Group
Eastman (V-Kool) Project, British Council Project
0.61
0.61
4
-
SapientNitro
Unilever Project
0.57
0.57
5
2
Dentsu
Auto Client
0.40
0.40
6
3
Y&R
Education Client
0.34
0.34
7
4
Lowe
FrieslandCampina
0.20
0.20
8
8=
JWT
Carlsberg
0.20
0.20
9
5
Ogilvy
Singapore International Festival of Arts, Putien Holdings Project
0.11
0.11
10
6
Leo Burnett
SkyScanner Project, MBT Project
0.10
0.10
11
7
Publicis
Tuan Sing Project
0.02
0.02
12=
8=
TBWA
0.00
0.00
12=
8=
Iris
0.00
0.00
12=
8=
M&C Saatchi
0.00
0.00
12=
8=
Bates
0.00
0.00
12=
8=
Saatchi & Saatchi
0.00
0.00
12=
8=
Havas Worldwide
0.00
0.00
12=
8=
DraftFCB
0.00
0.00
12=
8=
BBH
0.00
0.00
12=
8=
BBDO
0.00
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ February 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Pontiac, Ram Pacific
0.92
0.92
2
2
OMD
Cortina Watch, National Library Board Project
0.32
0.32
3
3
Havas Media
JTB Corporation, SkyScanner (Digital)
0.30
4
14
Starcom MediaVest
Wing tai
0.38
0.23
5
4
Universal McCann
NEA (Dengue)
0.21
0.21
6
6
Dentsu Media
Tourism Client
0.05
0.05
7=
7=
Initiative
0.00
0.00
7=
7=
MediaCom
0.00
0.00
7=
7=
PHD
0.00
0.00
7=
7=
Vizeum
0.00
0.00
7=
7=
Maxus
0.00
0.00
7=
7=
Mindshare
0.00
0.00
13
7=
MEC
Sunrise
0.02
Tourism Client
(0.04)
14
5
ZenithOptimedia
Lactalis
0.19
Wing tai
(0.19)
AGENCY
RECENT WINS
RECENT LOSSES
Ram Pacific
0.24
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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