www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Jan 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
3
McCann WorldGroup
Digisocial Australia, Verisign China, MSD Korea
9.93
2
1
Ogilvy
Magic Pharma China, Uniqlo ANZ, A.S.Watsons Hong Kong
9.48
3
5
Lowe
Garuda Indonesia Global, Heineken China, Coca-Cola Vietnam
4.10
4
4
Leo Burnett
BMW Greater China, Samsung Philippines, Kolte Patil India
4.29
5
13
Saatchi & Saatchi
Mazda CX-7 and Mazda 6 China, Durex Malaysia, Swire Cold Storage Project China
3.20
3.20
6
2
DDB
Reebok Asia Pacific, Proton Malaysia, HTC Malaysia
2.30
2.23
7
7
Y&R
Kellogg's Australia, CGB Project China, Jagermeister Australia
2.02
2.02
8
21
Dentsu
ANA Singapore, E1 Korea, Hitachi Malaysia
1.72
1.72
9
18
BBH
Qoros Global, Häagen-Dazs Digital Asia Pacific
1.50
1.50
10
9
Publicis
Citroën M43 China, Puma China, LSH China
1.36
11
19
Bates
Unilever Digital Indonesia, SSC Project Singapore, IRDA India
0.42
0.42
12
6
0.34
0.34
13
14
DraftFCB
14
11
M&C Saatchi
British Council Hong Kong
0.10
0.10
15=
10
BBDO
Monde Nissin Project Philippines
0.04
0.04
15=
12
JWT
0.00
0.00
15=
15
Iris
0.00
0.00
15=
16
SapientNitro
0.00
0.00
15=
17
Wieden & Kennedy
0.00
0.00
15=
20
Euro RSCG
0.00
0.00
21
8
AGENCY
Grey Group
TBWA
RECENT WINS
DSG Surya Mas Indonesia Project, Proya Project China, Eu Yan Sang Project Singapore Paper Plus Group New Zealand, Heineken International Taiwan, Hong Kong Housing Society
Nissan Datsun India and Indonesia
0.25
0.50
RECENT LOSSES
9.93
Johnson Fitness China
9.38
4.10
Proton Malaysia
Burger King Singapore
Abbott Digene India
Pernod Ricard Australia
3.49
1.26
0.15
(0.30)