www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Jan 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST YEAR
1
3
McCann WorldGroup
Verisign, Johnson Fitness, Kraft Foods
20.57
20.57
2
7
Saatchi & Saatchi
Mazda CX-7 and Mazda 6, Swire Cold Storage Project
19.53
19.53
3
1
Ogilvy
Magic Pharma, Motivi, Soneva
14.99
4
4
Leo Burnett
BMW Greater China
11.34
11.34
5
2
Publicis
Citroën M43, Puma, LSH
7.43
7.43
6=
6
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
6=
20
BBH
Qoros Global
6.30
6.30
8
12
Y&R
CGB Project
1.89
1.89
9
11
DraftFCB
JunLeBao
0.32
0.32
10
10
Grey Group
Proya Project
0.06
0.06
11=
5
DDB
0.00
0.00
11=
8
BBDO
0.00
0.00
11=
9
JWT
0.00
0.00
11=
13
SapientNitro
0.00
0.00
11=
14=
Wieden & Kennedy
0.00
0.00
11=
14=
M&C Saatchi
0.00
0.00
11=
16
WE
0.00
0.00
11=
17
Dentsu
0.00
0.00
11=
18
TBWA
0.00
0.00
11=
19
Iris
0.00
0.00
11=
22
Euro RSCG
0.00
0.00
11=
21
Bates
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Johnson Fitness
14.36