www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ Jan 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
4
Leo Burnett
BMW Greater China
0.60
0.60
2
1
Ogilvy
A.S.Watsons, Invisalign, MTR
0.59
0.59
3
13
Lowe
Garuda Indonesia Global
0.20
0.20
4
7
McCann WorldGroup
0.15
0.15
5=
6
DraftFCB
Hong Kong Housing Society, Luxury Property Development
0.10
0.10
5=
16
M&C Saatchi
British Council
0.10
0.10
7
8
Publicis
0.04
0.04
8=
2
DDB
0.00
0.00
8=
3
Grey Group
0.00
0.00
8=
5
Y&R
0.00
0.00
8=
9
BBDO
0.00
0.00
8=
10
TBWA
0.00
0.00
8=
11
JWT
0.00
0.00
8=
12
Saatchi and Saatchi
0.00
0.00
8=
14
Dentsu
0.00
0.00
8=
15
Bates
0.00
0.00
8=
17
Euro RSCG
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ Jan 2013
RANK THIS MONTH
RANK LAST YEAR
1
4
Carat
2
1
PHD
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.55
0.55
Golden Resources, KK Box
0.22
0.22
Starcom MediaVest
Garuda Indonesia Global
0.10
0.10
8=
MediaCom
Boehringer Ingelheim Tradjenta, Hong Kong Housing Authority
0.07
0.07
5=
13
MEC
0.00
0.00
5=
12
Dentsu Media
0.00
0.00
5=
2
OMD
0.00
0.00
5=
3
ZenithOptimedia
0.00
0.00
5=
6
Universal McCann
0.00
0.00
5=
8=
MPG
0.00
0.00
5=
10
Initiative
0.00
0.00
12
7
Maxus
0.00
13
11
Mindshare
0.00
PepsiCo
(0.15)
(0.25)
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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