www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ Jan 2013
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RANK THIS MONTH
RANK LAST YEAR
1
3
Ogilvy
2
5
Lowe
3
4
Leo Burnett
4=
1
4=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (Crore)
78.17
78.17
19.30
19.30
Kolte Patil
16.89
16.89
Mudra DDB
ItzCash
4.83
4.83
19
Rediffusion Y&R
Abbott Digene
4.83
4.83
6
8
TBWA
Nissan Datsun
12.06
7
15
Publicis + Publicis Ambiance
Ariisto Realtors, KUL
1.93
1.93
8
2
McCann WorldGroup
1.69
1.69
9
22=
0.48
0.48
10=
6
Grey Group India
0.00
0.00
10=
7
JWT
0.00
0.00
10=
9
M&C Saatchi
0.00
0.00
10=
10
Percept
0.00
0.00
10=
12
Saatchi and Saatchi
0.00
0.00
10=
13
Law and Kenneth
0.00
0.00
10=
14
BBH
0.00
0.00
10=
16
RK Swamy BBDO
0.00
0.00
10=
17
Euro RSCG
0.00
0.00
10=
18
Contract Advertising
0.00
0.00
10=
20
Iris
0.00
0.00
10=
21
Wieden & Kennedy
0.00
0.00
10=
22=
Madison Creative
0.00
0.00
10=
24
Dentsu
0.00
0.00
24
11
DraftFCB
0.00
Bates 141
FGA, Kohler India, Style Spa
IRDA
Style Spa
Abbott Digene
2.41
(4.83)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ Jan 2013 ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST YEAR
1
11
MediaCom
Mars Wrigley
67.55
67.55
2
4
Lintas Media Group
Canvera, Greenply Laminates, John Deere Tractors
28.95
28.95
3
2
OMD
Luxottica, TTK Healthcare
19.30
19.30
4
7
MEC
Bluestone
9.65
9.65
5
12
Carat
Mosons Extractions, Hector Beverages, Ambuja Cement OOH
17.37
6
1
Mindshare
Apollo Hospitals
4.83
4.83
7=
14
PHD
0.00
0.00
7=
3
ZenithOptimedia
0.00
0.00
7=
5
Starcom MediaVest
0.00
0.00
7=
6
Maxus
0.00
0.00
7=
8
Lodestar Universal
0.00
0.00
7=
10
Dentsu Media
0.00
0.00
7=
13
MPG
0.00
0.00
7=
15
TME
0.00
0.00
7=
16
Allied Media
0.00
0.00
7=
17
Madison Media
0.00
0.00
17
9
Vizeum
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Luxottica
TTK Healthcare
7.72
(9.65)
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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