www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ Jan 2013
1
RANK THIS MONTH
RANK LAST YEAR
1
3
Ogilvy
2
5
Lowe
3
4
Leo Burnett
4=
1
4=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (Crore)
78.17
78.17
19.30
19.30
Kolte Patil
16.89
16.89
Mudra DDB
ItzCash
4.83
4.83
19
Rediffusion Y&R
Abbott Digene
4.83
4.83
6
8
TBWA
Nissan Datsun
12.06
7
15
Publicis + Publicis Ambiance
Ariisto Realtors, KUL
1.93
1.93
8
2
McCann WorldGroup
1.69
1.69
9
22=
0.48
0.48
10=
6
Grey Group India
0.00
0.00
10=
7
JWT
0.00
0.00
10=
9
M&C Saatchi
0.00
0.00
10=
10
Percept
0.00
0.00
10=
12
Saatchi and Saatchi
0.00
0.00
10=
13
Law and Kenneth
0.00
0.00
10=
14
BBH
0.00
0.00
10=
16
RK Swamy BBDO
0.00
0.00
10=
17
Euro RSCG
0.00
0.00
10=
18
Contract Advertising
0.00
0.00
10=
20
Iris
0.00
0.00
10=
21
Wieden & Kennedy
0.00
0.00
10=
22=
Madison Creative
0.00
0.00
10=
24
Dentsu
0.00
0.00
24
11
DraftFCB
0.00
Bates 141
FGA, Kohler India, Style Spa
IRDA
Style Spa
Abbott Digene
2.41
(4.83)